Performance Marketing Specialist

Team Lewis; Kuala Lumpur; On-site; MYR 48,000 - 72,000; Full time

Job summary

TEAM LEWIS is a global marketing agency seeking a Performance Marketing Specialist in Kuala Lumpur to plan, implement, and report on paid omni-channel campaigns across client accounts. You will develop paid digital strategies, optimize across channels, and report outcomes to clients and internal stakeholders.

The role involves data-driven decision making, collaboration with creative teams, and continuous improvement of campaign performance while staying ahead of digital trends.

Qualifications

• Experience in a digital media agency or in-house role executing paid digital campaigns.
• Hands-on with self-serve bidding platforms and platform basics (GA4 helpful).
• Strong analytical skills and ability to report insights to clients and internal teams.

Responsibilities

• Assist in developing paid digital strategies across Meta, TikTok, programmatic, YouTube, SEM and LinkedIn.
• Analyze audience data, keywords and benchmarks to optimize campaigns for efficiency.
• Prepare media diaries and ad specs for creative teams and timelines.
• Set up campaigns with correct bidding, budgets, targeting and tracking pixels.
• Monitor performance, optimize campaigns, and identify growth opportunities.
• Coordinate with creative/content teams to refine ad copy and assets.

Skills

Paid social

Paid search

Display advertising

GA4

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Job description

About TEAM LEWIS

TEAM LEWIS is a global marketing agency that has moved from start-up to multinational in a little over two decades. Its success is due to a combination of factors: its ability to read the future and prepare for it; leveraging cutting-edge AI; strategic thinkers delivering award-winning campaigns; expanding client relationships into new markets or services; and above all, independence from outside investors. The practice, its people, and its campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of our community is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,600 causes. It is one of the largest employee-directed philanthropies in the world. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximise grant effectiveness.

You can read more here about TEAM LEWIS Foundation.

Purpose of the role

The Performance Marketing Specialist will support in planning, implementing, and reporting on paid omni-channel digital campaigns across client accounts. This person will take a pro-active and analytical approach in developing paid digital strategies and campaigns; from channel and audience planning, campaign implementation, optimising for efficiencies and reporting internal and client stakeholders.

Key responsibilities and tasks

Client Management

• Assists the team with the management of client accounts and projects.

• Offers insightful advice and recommendations to clients and team regarding digital tactics and online opportunities based off data.

• Supports relationships with clients, establishing self and LEWIS pulse as an invaluable long-term partner for digital communications services.

• Coordinates communication with select clients, internal stakeholders and ensures deadlines and service agreements are adhered to.

• Participates in the business development process by supporting with pitch preparation and research.

Performance Marketing

• Assists team in developing paid digital strategies and plans across various online platforms that meets the clients’ objectives e.g. Meta, TikTok, programmatic, display, YouTube, SEM, LinkedIn.

• Conducts analysis or research on audience, keywords, past report/ benchmarks support the development of effective multi-channel digital campaigns.

• Prepares media diary - creative material specifications for all ad formats and timelines to be shared with creative liaison or account team lead to manage delivery timelines.

• Prepares ad tracking and/or serving tags; ensures required pixels are shared with client or team lead.

• Sets up campaigns and ensures approved bidding, scheduling, budget, targeting etc strategies, creatives, url, ad tracking are implemented accurately.

• Optimizes campaign, audience, creative, budgets and bids across multiple channels to achieve campaign goals based on aligned frequency.

• Coordinates with creative and content teams to develop ad copy and creative and iterate based on campaign performance.

• Troubleshoots campaign problem areas, and suggests a course of action.

• Identifies growth and scale opportunities.

• Maintains accurate budget tracking, communicating potential under or overspends with account lead.

• Keeps abreast of digital trends, maintains relationships with vendor representatives, and proactively shares knowledge with the full team.

Reporting and Analysis

• Works with analytics team to ensure all data into reports, and dashboards are accurate and done timely.

• Develops campaign reports based off data extracted and draws observations on trends, performance insights and actionable recommendations to be applied to the next campaign

• Communicates campaign performance to internal and client stakeholders in a timely manner or upon request.

General

• Takes a proactive role in promoting the LEWIS brand, its work, identity, and values.

• Supports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme.

• Contributes and supports the continuous improvement of systems, practices and policies.

• Overall, is a guardian of best marketing practice.

About You

• Experience in a digital media agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search, and display.

• Confident in performance media activation; hands-on experience on self-service biddable platforms.

• Experience in using and/or knowledge of Google Analytics 4 is advantageous.

• Passionate about and engaged with the fast-changing world of performance and digital marketing.

• Keen interest in understanding client business issues and requirements and how you can support.

• Strong project management skills with an ability to plan and prioritise.

• Acute attention to detail, comfortable managing and analysing campaign data.

• Calmness under pressure and ability to be agile in managing and achieving tight deadlines.

• Proven competency in managing a varied workload.

• Ability to interact confidently with mid to senior internal and external (client) stakeholders.

• Creative thinking and an open-minded approach.

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.