Performance Marketing Lead — Scale Campaign ROI

Bjak; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading digital marketing firm in Petaling Jaya is seeking a Digital Marketing Executive to oversee campaign execution across platforms like Facebook, Google, and TikTok. This role demands a data-driven professional who thrives on optimizing ads to maximize ROI. A Bachelor's degree in Marketing or related field and proven experience in performance marketing are required. The company offers a competitive salary and autonomy in a fast-paced environment.

Benefits

Competitive salary

Performance-based bonuses

Cross-functional collaboration opportunities

Qualifications

• Proven experience in digital advertising operations or performance marketing roles.
• Hands-on expertise in key ad tools and analytics platforms.
• Exceptional attention to detail and ability to manage multiple campaigns.

Responsibilities

• Plan, launch, and optimize paid digital campaigns across various platforms.
• Monitor and analyze campaign KPIs daily to ensure targets are met.
• Conduct A/B testing on ad creatives and strategies.

Skills

Digital advertising operations

Data-driven decision-making

Performance marketing

Audience segmentation

A/B testing

Education

Bachelor's degree in Marketing, Advertising, Business, or related field

Tools

Facebook Business Manager

Google Ads

TikTok Ads

Google Analytics

Job description

A leading digital marketing firm in Petaling Jaya is seeking a Digital Marketing Executive to oversee campaign execution across platforms like Facebook, Google, and TikTok. This role demands a data-driven professional who thrives on optimizing ads to maximize ROI. A Bachelor's degree in Marketing or related field and proven experience in performance marketing are required. The company offers a competitive salary and autonomy in a fast-paced environment.