Performance Marketing Lead, Digital Marketing

NP Digital APAC; Kuala Lumpur; Hybrid; MYR 150,000 - 200,000; Full time

Job summary

A leading digital marketing agency in Kuala Lumpur is seeking a Performance Marketing Lead to spearhead strategy and team expansion. The role involves driving business growth through SEO, Paid Media, and client engagement. The ideal candidate has over 10 years of digital marketing experience, strong leadership abilities, and a proven track record in sales. This hybrid position offers competitive compensation and a great work culture.

Benefits

Competitive remuneration

Performance incentives

Health benefits

Extensive annual leave

Flexible working arrangements

Employee engagement activities

Qualifications

• 10+ years of experience in digital marketing.
• Deep knowledge of SEO and Paid Media.
• Proven track record in sales and growth roles.
• Ability to communicate effectively with C-Suite.
• Entrepreneurial mindset required.

Responsibilities

• Drive new business revenue through various channels.
• Act as a strategic advisor on performance marketing.
• Build proposals and manage the pitch process.
• Lead and mentor a high-performing team.
• Provide market insights for strategic planning.

Skills

Digital marketing

SEO

Paid Media

Client relationship management

Data analysis

Team leadership

Tools

GA4

SEMrush

Ahrefs

Meta Ads

Google Ads

Job description

Performance Marketing Lead, Digital Marketing

NP Digital (NPD) is a global award‑winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025!

NP Digital combines proprietary platforms with best‑in‑class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data‑driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

Reporting to the Managing Director, the Head, Performance Marketing plays a commercial and strategic role to take charge of our team expansion for Regional and local accounts. This is a hybrid role, requiring both business development leadership and subject matter expertise in performance marketing (across both Paid Media, SEO, Content, UX, Data & Analytics).

This individual could come from a Director of Digital, Performance, or Growth background – provided they have the credibility to advise clients, the hunger to build business, and the experience managing and motivating teams. While driving revenue will be a priority, we are equally interested in individuals who can lead market development, supporting the team with technical issues, collaborate across teams and stakeholders to represent NP Digital as a thought leader MY market.

ABOUT THE RESPONSIBILITIES

Responsibilities include but are not limited to:

Market Leadership: Help shape and lead the expansion of NPD Malaysia, developing both client relationships and internal capabilities

Sales & Growth: Drive new business revenue via inbound, outbound, and partnership channels – building on digital commercial revenue working closely with Group Account Director

Performance Marketing Expertise: Act as a strategic advisor to prospective clients on SEO, Paid Media, Content, and broader performance strategy. Be hands‑on where necessary

Client Solutions & Pitching: Build proposals, commercial models, and SOWs. Own and lead the pitch process from strategy through to close

Team Building: Hire (only whenever there’s a need), lead, and mentor a mid to lower level but high‑performing team over time. Create a culture of performance, collaboration, and growth

Cross‑functional Collaboration: Work closely with across MY, SG (possibly HK & TW market) and global colleagues in client services, delivery, and operations to ensure high‑quality outcomes

Market Intelligence: Provide insights and feedback on client needs, local competitive landscape, and emerging opportunities to guide strategic planning

ABOUT YOU

Min 10+ years of experience in digital marketing, with deep knowledge of SEO and Paid Media (preferably agency‑side)

Proven track record in sales, growth, or senior client service roles

Experience leading teams and managing or influencing P&L or revenue targets

Confident communicator in English – comfortable presenting to C‑Suite and marketing stakeholders

Ability to wear multiple hats in a fast‑growth environment – entrepreneurial mindset is a must

Familiarity with tools such as GA4, GSC, SEMrush, Ahrefs, and Meta/Google Ads platforms

Prior experience with international collaboration a plus

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

Competitive remuneration, performance incentives and substantial perks, including wellbeing benefits (gym membership, Spotify subscription, health checks, etc.)

Comprehensive outpatient & medical benefits on top of great insurance coverage

Extensive annual leave entitlement (Birthday, maternity, paternity, paid sabbatical leave)

Positive and supportive leadership

A work culture that drives teamwork and collaboration

Hybrid and flexible working arrangements

Unbiased work culture from top to bottom to encourage and push you to #DreamBig

Fun employee engagement activities & parties, annual dinners and company trips

Strategic office location that’s easily accessible by public transportation

Work among experts and specialists in a company with years of experience in the industry and has won multiple awards

ABOUT OUR CULTURE

We value our best‑in‑class company culture, which is results‑driven, innovative, fast‑paced and fun. Our focus is on outcome, not output. We what israge our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what is expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights the ability to make the work yours and deliver creative results.

Have Fun

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities. All employment is decided based on qualifications, merit, and business need.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Head of Performance Marketing?