Performance Marketing Executive

Silver Strings Sdn Bhd; Kajang Municipal Council; On-site; MYR 30,000 - 40,000; Full time

Job summary

A marketing firm located in Kajang is seeking a Performance Marketing Executive to develop and execute marketing strategies. The ideal candidate will have hands-on experience managing paid campaigns, a strong understanding of digital marketing, and excellent analytical skills. Fresh graduates with a keen interest in digital marketing are welcome to apply. This role is full-time and on-site.

Qualifications

• Minimum one year of hands-on experience managing paid campaigns.
• Proven experience running live ad campaigns with measurable results.
• Good understanding of paid media fundamentals and performance measurement.

Responsibilities

• Develop and execute marketing strategies to achieve business goals.
• Plan and optimize paid advertising campaigns across various platforms.
• Analyze campaign data and performance metrics for continuous optimization.
• Collaborate with creative teams for engaging ad content.

Skills

Analytical skills

Communication skills

Teamwork

Time management

Detail-oriented

Education

Bachelor’s Degree in a related field

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics 4 (GA4)

Google Data Studio

Job description

Role Description

This is a full-time, on-site role for a Performance Marketing Executive located in Kajang. The Performance Marketing Executive will focus on developing and executing marketing strategies, conducting market research, planning campaigns, and analyzing performance data. Additionally, the role involves collaboration with cross‑functional teams to optimize campaigns and achieve sales and marketing objectives.

Key Roles & Responsibilities

• Assist in developing and executing comprehensive performance marketing strategies to achieve business goals and KPIs.
• Plan, manage, and optimise paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and other relevant networks.
• Monitor and manage campaign budgets to ensure efficient spending and maximum return on investment (ROI).
• Analyse campaign data and performance metrics, identifying insights and opportunities for continuous optimisation.
• Collaborate with the creative and content teams to develop engaging ad creatives, captions, and landing pages that align with campaign objectives.
• Conduct A/B testing and performance experiments to improve click‑through rates, conversion rates, and audience engagement.
• Prepare detailed campaign and monthly performance reports, highlighting key metrics, insights, successes, challenges, and recommendations.
• Stay updated on platform trends, algorithm changes, and best practices — particularly across TikTok, Meta, and Google ecosystems.
• Support in content scheduling and publishing across social media platforms when required, ensuring consistency with campaign calendars.
• Handle ad hoc tasks and cross‑functional projects as required by management, demonstrating flexibility and initiative to meet evolving business needs.

Requirements

• Possess at least a Bachelor’s Degree or equivalent in a related field.
• Minimum one year of hands‑on experience managing paid campaigns on Google Ads, Meta Ads, TikTok Ads, or similar platforms.
• Good understanding of paid media fundamentals, digital funnels, and performance measurement.
• Proven experience running live ad campaigns with measurable results.
• Good analytical and Excel skills, with the ability to interpret data and provide clear, actionable insights.
• Highly organised, detail‑oriented, and capable of managing multiple campaigns simultaneously.
• Strong communication, teamwork, and time management skills.

Fresh graduates

Fresh graduates with a keen interest in digital marketing and a willingness to learn are encouraged to apply.

Added Advantages

• Experience with Google Analytics 4 (GA4), Meta Business Suite, TikTok Ads Manager, or Google Data Studio.
• Familiarity with content marketing, SEO/SEM, or other marketing tools.