Performance Marketing Executive

Silver Strings Sdn Bhd; Kajang Municipal Council; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic digital marketing firm in Malaysia is looking for a motivated individual to manage paid advertising campaigns across platforms like Google, Facebook, and TikTok. The ideal candidate has at least 1 year of experience in digital marketing, exceptional skills in Excel, and a strong analytical mindset to optimize campaigns effectively. The role involves developing marketing strategies, managing budgets, and collaborating with creative teams to produce engaging ads. Benefits include EPF, SOCSO, and training opportunities.

Benefits

EPF, SOCSO, EIS

Annual Leave

Training Provided

Qualifications

• Minimum 1 year of experience managing paid ads on Google, Meta, TikTok, or similar platforms.
• Strong analytical and Excel skills with the ability to turn data into insights.
• Well-organized and detail-oriented, able to manage multiple campaigns.

Responsibilities

• Assist in developing comprehensive performance marketing strategies.
• Plan and optimize paid advertising campaigns across various platforms.
• Monitor campaign budgets to ensure efficient spending.
• Analyze campaign data and performance metrics for continuous optimization.
• Collaborate with teams to develop engaging ad creatives.

Skills

Digital marketing

Paid ads management

Analytical skills

Project management

Communication

Education

Bachelor’s Degree or equivalent in a related field

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

Google Analytics 4

Google Data Studio

Job description

Bachelor’s Degree or equivalent in a related field.

Minimum 1 year of experience managing paid ads on Google, Meta, TikTok, or similar platforms.

Solid understanding of digital marketing, ad funnels, and performance tracking.

Proven results in running live ad campaigns.

Strong analytical and Excel skills with the ability to turn data into insights.

Well-organized, detail-oriented, and able to manage multiple campaigns.

Good communication, teamwork, and time management skills.

Requirements

• Bachelor’s Degree or equivalent in a related field.
• Minimum 1 year of experience managing paid ads on Google, Meta, TikTok, or similar platforms.
• Solid understanding of digital marketing, ad funnels, and performance tracking.
• Proven results in running live ad campaigns.
• Strong analytical and Excel skills with the ability to turn data into insights.
• Well-organized, detail-oriented, and able to manage multiple campaigns.
• Good communication, teamwork, and time management skills.
• Fresh graduates are welcome to apply.

Added Advantages

• Experience with Google Analytics 4 (GA4), Meta Business Suite, TikTok Ads Manager, or Google Data Studio.
• Familiarity with content marketing, SEO/SEM, or other marketing tools.

Responsibilities

• Assist in developing and executing comprehensive performance marketing strategies to achieve business goals and KPIs.
• Plan, manage, and optimise paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and other relevant networks.
• Monitor and manage campaign budgets to ensure efficient spending and maximum return on investment (ROI).
• Analyse campaign data and performance metrics, identifying insights and opportunities for continuous optimisation.
• Collaborate with the creative and content teams to develop engaging ad creatives, captions, and landing pages that align with campaign objectives.
• Conduct A/B testing and performance experiments to improve click-through rates, conversion rates, and audience engagement.
• Prepare detailed campaign and monthly performance reports, highlighting key metrics, insights, successes, challenges, and recommendations.
• Stay updated on platform trends, algorithm changes, and best practices — particularly across TikTok, Meta, and Google ecosystems.
• Support in content scheduling and publishing across social media platforms when required, ensuring consistency with campaign calendars.
• Handle ad hoc tasks and cross-functional projects as required by management, demonstrating flexibility and initiative to meet evolving business needs.

Benefits

• EPF, SOCSO, EIS
• Annual Leave
• Training Provided