Sales Coordinator (Trade Admin)

Reeracoen Recruitment; Bayan Lepas; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading recruitment agency in Penang is looking for a Sales professional to develop and grow accounts in the PCB and semiconductor substrate industry. You will manage customer relationships, provide technical sales support, and drive business development efforts. The role requires collaboration with engineering and quality teams to deliver competitive solutions. Ideal candidates should have experience in related sectors, strong commercial negotiation skills, and the ability to exceed sales targets.

Qualifications

• Experience in the PCB or semiconductor substrate business is essential.
• Strong communication and coordination skills.
• Ability to work with cross-functional teams.

Responsibilities

• Develop new customer accounts in relevant sectors.
• Act as the primary contact for customers on commercial and technical matters.
• Support internal teams for NPI and mass production.
• Prepare sales forecasts, customer reports, and management updates.

Skills

Customer relationship management

Technical sales support

Business development

Commercial negotiation

Job description

Job Summary: We are seeking a Sales professional with experience in PCB and/or semiconductor substrate business to develop and grow customer accounts within the semiconductor, electronics, and EMS industries. The role involves customer relationship management, technical sales support, and business development, working closely with engineering, quality, and manufacturing teams to deliver competitive solutions to customers.

Overview

Responsibilities are organized into key areas: Sales & Business Development, Customer & Project Management, Technical & Market Support, and Internal Coordination & Reporting.

Responsibilities

Sales & Business Development

• Develop new customer accounts in PCB, semiconductor substrate, OSAT, IDM, and EMS sectors
• Identify new business opportunities, new projects, and new customers
• Drive RFQ / quotation activities, pricing strategy, and commercial negotiation
• Achieve assigned sales targets, revenue growth, and margin objectives

Customer & Project Management

• Act as the primary point of contact for customers on commercial and technical matters
• Coordinate with internal teams (engineering, quality, production, supply chain) to support NPI, mass production, and issue resolution
• Support customer audits, business reviews, and regular account meetings
• Understand customer roadmaps and proactively propose PCB / substrate solutions

Technical & Market Support

• Work with engineering teams to clarify specifications, drawings, stack-ups, materials, and reliability requirements
• Support discussions on HDI, rigid, flex, rigid-flex PCB, and/or semiconductor substrates
• Monitor market trends, competitors, and pricing movements in PCB and semiconductor substrate industries
• Provide feedback from customers to internal teams for continuous improvement

Internal Coordination & Reporting

• Prepare sales forecasts, customer reports, and management updates
• Ensure proper documentation of customer requirements, contracts, and agreements
• Support cross-functional alignment between sales, operations, and finance

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