PC Marketing Lead, Southeast Asia (Digital & Social Focus) - 1 year Fixed Term Contract

Qualcomm; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading technology firm in Malaysia is seeking a Marketing Lead for Southeast Asia to drive digital-first go-to-market strategies for Snapdragon. This role involves shaping social storytelling and managing campaigns across various platforms, while also collaborating with partners to enhance brand engagement. Ideal candidates will have 7-10 years of experience in digital marketing and a strong background in storytelling. Excellent communication skills in English are a must, with knowledge of other SEA languages being advantageous.

Qualifications

• 7–10 years of experience in digital marketing, social media, or GTM roles.
• Strong skill in translating complex technology into relatable consumer storytelling.
• Excellent communication and presentation skills; English required.

Responsibilities

• Lead digital-first GTM strategies for product launches and brand campaigns.
• Shape social storytelling across platforms like TikTok, Instagram, YouTube, and Facebook.
• Manage campaign timelines, approvals, and deployment across multiple SEA markets.

Skills

Digital marketing

Social media strategy

Storytelling

Influencer engagement

Analytics

Education

Bachelor’s degree in Marketing or Communications

Job description

The Marketing Lead for Southeast Asia will drive end-to-end go-to-market planning and execution for Snapdragon across 2 key markets in SEA.

This role is digital-first, social-led, and storytelling-driven — turning Snapdragon’s advanced technology into simple, inspiring narratives that resonate with consumers. The ideal candidate knows how to bridge tech and emotion, translating performance and innovation into stories that matter to real people — students, professionals, and creators across the region.

They will lead digital strategy, social storytelling, and campaign execution, while collaborating with OEMs, retailers, and agencies to deliver measurable impact in awareness, consideration, and conversion.

We’re looking for a hands‑on marketer who can think strategically yet execute fast — someone comfortable managing multiple agencies, juggling timelines, and turning creative ideas into measurable results.

Key Responsibilities

1. Digital & Social Strategy

• Lead digital-first GTM strategies for product launches and brand campaigns.
• Shape social storytelling across platforms like TikTok, Instagram, YouTube, and Facebook
• Partner with creators and agencies to produce content that translates technology into relatable human stories.
• Own influencer engagement and community growth across SEA.
• Track analytics and optimize campaigns for engagement, reach, and resonance.

2. Go-to-Market Planning & Campaigns

• Localize regional strategies into culturally relevant, consumer-facing campaigns.
• Integrate digital, PR, influencer, and retail touchpoints into cohesive GTM rollouts.
• Align global brand messages with local execution that connects emotionally with audiences.
• Collaborate closely with media and creative agencies to ensure excellence in storytelling and execution.

3. OEM & Retail Marketing Integration

• Partner with OEMs to co‑develop social and content programs that highlight Snapdragon innovation.
• Support retail activations, roadshows, and in‑store digital experiences with strong content amplification.
• Ensure storytelling remains consistent across online, social, and retail environments.

4. Project & Budget Management

• Manage campaign timelines, approvals, and deployment across multiple SEA markets.
• Lead cross‑functional coordination among internal teams and agency partners.
• Monitor KPIs, campaign performance, and optimize for cost efficiency and impact.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, or related field.
• 7–10 years of experience in digital marketing, social media, or GTM roles.
• Background in creative, digital, or media agencies preferred — or hybrid agency–client experience.
• Strong skill in translating complex technology into relatable consumer storytelling.
• Proven success managing multi‑market campaigns across Southeast Asia.
• Deep understanding of influencer marketing, content strategy, and platform engagement.
• Familiarity with technology, lifestyle, or youth‑oriented brands is an advantage.
• Excellent communication and presentation skills; English required, Bahasa Indonesia or other SEA language a plus.

Key Success Metrics

• Growth in digital reach, engagement, and share of voice.
• Brand awareness and consideration uplift across SEA markets.
• ROI on digital and social campaigns.
• OEM and retail partner engagement and satisfaction.