Partner Key Account Manager (Thailand)

Axi; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Total rewards package

Learning opportunities and certs

21 annual leave days

Public holidays off

Comprehensive health insurance

Job summary

Axi is seeking a client-facing role in Malaysia focused on the Thai market. You will manage a live book of Thai clients, drive trading activity, deposits, and retention by delivering proactive, data-informed outreach and personalized engagement across MT4/MT5.

Experience with IB or HNW clients in Thailand is a strong advantage. You will report to senior leadership and collaborate with cross-functional teams to optimize revenue and reduce churn.

Qualifications

• 3–5 years of experience managing client relationships in CFD/FX or US equity brokerage.
• Hands-on experience with MT4 and MT5 is essential and familiarity with leverage trading, copy trading, and commodity/stock products is required.
• Existing Thai market IB or HNW client relationships are a strong advantage.
• Proven ability to hit quantitative targets (net deposits or revenue) at portfolio level.
• Comfort with CRM data to segment client behavior and drive outreach.

Responsibilities

• Own a defined portfolio of active Thai market clients to drive trading volume, net deposits, and lifetime value.
• Lead post-acquisition relationship cycle from onboarding to long-term retention, reducing churn.
• Identify upsell/cross-sell opportunities aligned with client behavior and product usage.
• Design data-informed outreach strategies to convert passive accounts to high-value clients.
• Resolve client issues end-to-end and provide pipeline reporting to senior leadership.
• Maintain deep knowledge of Axi product suite to advise clients on engagement opportunities.

Skills

Client relationship management

Thai language proficiency

CRM data analysis

MT4/MT5 platform know-how

Upsell and cross-sell identification

Portfolio growth tracking

Regulatory knowledge (UK/Australia)

Proactive outreach

Tools

MT4/MT5

CRM system

Job description

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Malaysia.

Who We Are.

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients.

Let’s talk about the cool stuff you will do at Axi!

The Thai market is a priority growth market for Axi — and this role exists because acquisition alone doesn’t build a business. You’ll own a live book of active clients and turn consistent, intelligent engagement into measurable revenue: deeper product utilisation, lower churn, and a portfolio that compounds in value over time. If you’ve already built trust with IB or HNW clients in the Thai trading community, this is where that network becomes your advantage.

Your EDGE Assignment/You Will

• Own a defined portfolio of active Thai market clients, driving increased trading volume, net deposits, and lifetime value across the book.
• Lead the full post-acquisition relationship cycle — fromonboarding completion through to long-term retention — delivering measurable reductions in churn within your assigned client base.
• Deliver against individual revenue and portfolio growth targets by identifying upsell and cross-sell opportunities mapped to each client’s trading behaviour, risk profile, and product usage.
• Design and execute proactive, data-informed outreach strategies that convert passive accounts into high-value, revenue-generating relationships.
• Resolve escalated client issues with urgency, owning outcomes end-to-end rather than handing off to support queues.
• Provide pipeline and portfolio reporting to senior leadership, translating client-level intelligence into actionable retention and commercial insights.
• Build and maintain deep knowledge of Axi’s product suite — including leverage trading, copy trading, and commodity and equity market instruments — tocredibly advise clients and identify the right moments to deepen engagement.

Are you the one?

• 3 - 5 years of experience managing client relationships in a CFD, FX, or US equity brokerage environment, with a track record of growing and retaining a live trading portfolio.
• Hands-on experience with MT4 and MT5 is essential — you understand how clients use these platforms and can speak to functionality without needing a product sheet.
• Solid working knowledge of leverage trading, copy trading mechanics, and commodity and stock market products, with the ability to translate that knowledge into relevant, timely client conversations.
• An existing book of IB or HNW clients in the Thai market is a significant advantage — candidates who bring established relationships will be prioritised.
• Demonstrated ability to hit quantitative targets, ideally including net deposit or revenue metrics at the portfolio level.
• Comfortable working with CRM data to segment client behaviour, prioritise outreach, and report pipeline health to senior stakeholders.
• Familiarity with UK or Australian regulatory requirements for retail trading clients is a strong plus.
• Thai language fluency is expected given the market focus; additional language skills are advantageous.
• Commercially sharp, with the instinct to spot an upsell moment without it feeling transactional to the client.
• Organised enough to manage a broad portfolio without letting relationships go cold, and decisive enough to resolve issues before they become churn.

Axi’s bag of delights

• Competitive total rewards package.
• Extensive learning opportunities, including professional certifications and continuous development.
• 21 annual leave days per year.
• Public holidays as declared by the local government.
• Comprehensive health insurance coverage.

Axi’s interview journey

• Talent Acquisition Interview (45 minutes)
• Hiring Team Interview (60 minutes)

We want to inform all prospective candidates that Axi’s designated Employer of Records (EOR) in Malaysia is TDCX. As part of our commitment to legal compliance, all Axi Malaysia employees will be officially working under TDCX Malaysia.

Please note that our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment any fees related to the recruitment of the candidate represented in the unsolicited resume.

At Axi, we prioritise creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.