Paid Media Manager | Search

Incubeta Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Incubeta Group in Kuala Lumpur is seeking a seasoned Paid Media Manager (Search) to implement and optimize search advertising campaigns across platforms, analyze performance, and report results. You will coordinate with account managers, clients and creators, manage budgets and tracking, and ensure targets like CPA/ROAS are met, while maintaining high-quality client communication.

Experience with Google Ads, Microsoft Ads, SA360 and GMP stack is preferred; strong Excel skills and attention to

Qualifications

• 4+ years of running, implementing & managing Google Ads campaigns (Microsoft Ads, Apple Search + SA360 advantageous)
• Experience with remarketing & shopping campaigns is advantageous
• Experience with setup and testing of tracking requirements of online campaigns
• Knowledge of PPC search best practices and optimization techniques
• Excellent Excel skills and ability to work with numbers

Responsibilities

• Pre-launch brief & strategy discussion
• Keyword research, client research, competitive landscape analysis
• Overall account creation & setup
• Ongoing optimization & strategic feedback
• Performance targets (CPA/ROAS)
• Client & internal reporting for operational and invoicing purposes
• Training & development
• Excellent communication and time management skills

Skills

Google Ads

Microsoft Ads

Apple Search

Remarketing

Tracking setup

PPC best practices

Excel

Communication

Campaign optimization

Data analysis

Tools

SA360

GMP Stack

Facebook Business Manager

Twitter

Criteo

Job description

Paid Media Manager | Search

The main role of the Paid Media Manager is to implement and optimize search advertising campaigns across various platforms. They are responsible for campaign optimization, analysis and reporting and also act as a technical contact between account managers, clients and creative agencies. Paid Media Managers must therefore be able to communicate effectively and manage internal and external client expectations.

ESSENTIAL REQUIREMENTS:

• Minimum 4+ years experience in running, implementing & managing Google Ads campaigns ( Microsoft Ads, Apple Search and Search Ads 360 campaigns advantageous)
• Experience in implementing & managing Re-marketing & Shopping campaigns is advantageous
• Experience with setup and testing of tracking requirements of online campaigns
• Knowledge of PPC Search best practices and optimization techniques
• Senior Paid Media Manager Responsibilities would include (Search):
  • Pre-launch brief & strategy discussion.
  • Keyword research, client research, competitive landscape analysis
  • Overall account creation & set up
  • Ongoing optimization & strategic feedback
  • Performance - Ensure campaign targets are met (e.g. CPA / ROAS)
  • Client & Internal Reporting for both operational & invoicing purposes
  • Training & Development
  • Excellent computer skills (MS Office essential - intermediate to advanced Excel)
  • Internet savvy & passionate
  • Highly organized with an eye for detail
  • Able to work very accurately with numbers
  • Able to work on own initiative, prioritize workload and juggle multiple tasks
  • Excellent administrative, communication and time management skills
  • Good command of both written and verbal English

ADVANTAGEOUS:

• Experience managing Display (GDN / YouTube / Smart Display) campaigns
• GMP Stack knowledge / experience (in particular SA360)
• Facebook Business Manager / Twitter / Criteo knowledge / experience
• Experience running eCommerce / Retail campaigns
• Good knowledge of Digital Marketing Landscape

KEY COMPETENCIES AND WORK ETHIC

• Exceptional communication skills both written and verbal and display professional and exemplary behaviour at all times
• Specialised knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date so that they can continue to deliver the best work possible.
• Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations upfront, and they do their best to make the situation right. Professionals don't make excuses but focus on finding solutions.
• Displays honesty and integrity at all times
• Be accountable for their actions even when making mistakes
• They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don't let a bad day impact how they interact with colleagues or clients.
• Display strong interpersonal skills. Ability to build strong relationships with clients and colleagues; display a strong team spirit.
• Maintain the highest standards of delivery, productivity and effectiveness at all times
• Organized and detail-oriented
• Be approachable and open to constructive feedback
• Exceptional time management skills and ability to prioritize a high volume of projects simultaneously in a fast-paced unpredictable environment.
• Strong problem-solving skills
• This includes but is not limited to taking decisions independently while staying within the company guidelines; Proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.
• Display a hunger for knowledge and a willingness to learn for any situation
• Respect, appreciate and contribution towards decision making

• Self-motivated and driven individual with strong integrity

Very diligent – staying on top of the details and understanding how they fit into the big picture