Outreach and email marketing specialist

Eagle Digital; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading digital marketing firm in Kuala Lumpur is seeking a high-performing Outreach & Email Marketing Specialist to drive leads and manage email marketing campaigns. The ideal candidate will have 3-5 years of experience, a deep understanding of email marketing strategies, and proficiency with tools like Sendinblue and ActiveCampaign. This role offers a dynamic work environment focused on growth and innovation.

Qualifications

• 3–5 years of experience in outreach, email marketing, or automation.
• Deep understanding of email marketing strategy and automation funnels.
• Strong analytical skills to interpret data.

Responsibilities

• Identify, research, and reach out to potential clients via email and LinkedIn.
• Plan and execute end-to-end email marketing campaigns.
• Track and analyze campaign performance metrics.

Skills

Email marketing strategy

Lead generation

Data analysis

Persuasive copywriting

Education

Diploma/Degree in Marketing, Communications, Business or related field

Tools

Brevo (Sendinblue)

ActiveCampaign

HubSpot

Mailchimp

Apollo

Hunter.io

Job description

🔥 About the Role
At Eagle Digital, we help brands scale through powerful storytelling, digital strategy, and marketing automation.
We’re looking for a high-performing Outreach & Email Marketing Specialist — someone who can build strong partnerships, drive leads through smart outreach, and manage full-scale email marketing campaigns that convert.

If you understand the full email marketing ecosystem — from prospecting and personalization to automation and analytics — this is the perfect role for you.

🎯 What You’ll Be Doing

🔹 Outreach & Lead Generation

Identify, research, and reach out to potential clients, partners, and collaborators through email, LinkedIn, and strategic cold outreach.

Build, segment, and maintain prospect lists using tools like Apollo, Hunter.io, and LinkedIn Sales Navigator.

Develop personalized outreach templates and follow‑up sequences to improve reply rates.

Conduct continual outreach for both lead generation and backlink acquisition to support SEO and growth goals.

Manage outreach pipelines, tracking all communications and performance metrics.

Plan, create, and execute end‑to‑end email marketing campaigns — from strategy to deployment.

Manage email sequences, newsletters, promotional campaigns, and automated flows (welcome, nurture, reactivation, and retention).

Write compelling subject lines, email copy, and CTAs that drive engagement and conversions.

Set up automation workflows using Brevo (Sendinblue), ActiveCampaign, or n8n.

Perform A/B testing on content, timing, and design to optimize performance.

Segment contact lists for personalized messaging based on user behavior, lead stage, and demographics.

Track and analyze campaign performance (open rate, CTR, conversion rate, unsubscribe rate).

Optimize campaigns using data‑driven insights and audience feedback.

Collaborate with the creative team for email visuals, banners, and HTML templates.

✅ What You’ll Need

Diploma/Degree in Marketing, Communications, Business, or related field.

3–5 years of experience in outreach, email marketing, or automation (agency background preferred).

Deep understanding of email marketing strategy, automation funnels, and CRM integration.

Hands‑on experience with tools such as Brevo (Sendinblue), ActiveCampaign, HubSpot, or Mailchimp.

Skilled in outreach and contact management tools (Apollo, Lemlist, Hunter.io).

Strong analytical skills — able to interpret data and turn it into actionable strategies.

Excellent written communication and persuasive copywriting skills.

Knowledge of SEO, backlinking, and digital funnel systems is a strong advantage.

Detail‑oriented, process‑driven, and results‑focused.

Your application will include the following questions:

• What's your expected monthly basic salary?