Online Content Creator - TikTok Live Host

Kuberakshi Cash And Carry; Kulai; On-site; MYR 28,000 - 50,000; Full time

Benefits offered by this job

EPF (KWSP) contribution

SOCSO (PERKESO) contribution

EIS contribution

Annual leave and medical leave

Opportunities to develop skills in 콘텐츠

Job summary

Kuberakshi Cash And Carry is seeking an Online Content Creator and TikTok LIVE host to produce engaging videos and host live sessions to promote products and promotions.

The role requires confidence on camera, creativity, and the ability to communicate naturally with customers; you will manage social media, plan content, and respond to comments.

Qualifications

• Strong communication skills and confidence on camera.
• Ability to write captions and promotional text.
• Experience with TikTok, Instagram, and other social platforms is preferred.

Responsibilities

• Create engaging videos, photos, and reels for TikTok and other platforms.
• Host regular TikTok LIVE sessions to promote products and engage viewers.
• Manage and respond to comments and customer inquiries across platforms.
• Plan weekly/monthly content and align with promotions.
• Coordinate with store staff to ensure online orders are accurate.

Skills

Confident on camera

Energetic

Excellent communication

Creative thinking

Filming & editing basics

TikTok & social media familiarity

Schedule adherence

Education

Minimum SPM or equivalent

Higher education is an advantage but not compulsory

Tools

CapCut

Canva

Job description

Online Content Creator - TikTok Live Host

The Online Content Creator & TikTok LIVE host is responsible for creating engaging social media content and hosting TikTok LIVE sessions to promote the shop, products, promotions, and brand.

The ideal candidate must be confident, energetic, creative, comfortable speaking on camera, and able to communicate naturally with customers online. The candidate should not be shy or afraid to appear on camera and must be able to maintain a lively and professional presence during LIVE sessions.

Key Responsibilities1. Content Creation

• Create engaging videos, photos, reels, TikTok videos, and other social media content.
• Plan and produce daily/weekly content according to the shop's products and promotions.
• Film products, new arrivals, promotions, shop activities, and behind-the-scenes content.
• Create content that attracts customers and increases engagement.
• Edit videos using suitable mobile or computer editing applications.
• Write captions, hashtags, and promotional descriptions.

2. TikTok LIVE

• Host regular TikTok LIVE sessions to promote and sell products.
• Confidently introduce and demonstrate products during LIVE sessions.
• Explain product features, prices, promotions, and availability.
• Interact with viewers and respond to questions and comments.
• Encourage viewers to purchase products and follow the shop.
• Maintain energy and engagement throughout the LIVE session.
• Handle difficult or inappropriate comments professionally.
• Follow company guidelines when representing the shop online.
• Understand the products sold by the shop and communicate their benefits clearly.
• Promote new arrivals, best-selling products, seasonal products, and special promotions.
• Assist in developing creative ways to increase online sales.
• Monitor customer interest and feedback from social media.
• Work together with shop staff to ensure online orders are properly handled.

4. Social Media Management

• Manage and update the shop's TikTok, Instagram, Facebook, and other relevant platforms.
• Post content consistently according to the content schedule.
• Monitor comments, messages, shares, and customer enquiries.
• Respond to customers promptly and professionally.
• Monitor social media trends and identify suitable trends for the business.
• Suggest new content ideas, campaigns, and promotional strategies.

5. Content Planning

• Prepare a weekly/monthly content plan.
• Identify products that should be promoted.
• Plan content around festivals, religious occasions, promotions, new arrivals, and seasonal demand.
• Keep up with TikTok trends, sounds, formats, and content styles.
• Continuously suggest new ideas to improve the shop's online presence.

6. Store & Product Support

• Ensure products featured online are available and correctly priced.
• Coordinate with store staff regarding stock availability.
• Keep the filming/content area clean and presentable.
• Ensure products shown during LIVE are properly displayed and handled.
• Assist with basic online order coordination when required.

Personal Qualities

The ideal candidate should be:

• Confident and comfortable in front of the camera.
• Energetic and enthusiastic when speaking.
• Outgoing and able to communicate naturally with customers.
• Creative and willing to try new ideas.
• Not shy or easily embarrassed when creating content.
• Able to speak clearly and engage an audience.
• Friendly but professional.
• Able to work independently without constant supervision.
• Proactive and willing to take initiative.
• Able to handle criticism and negative comments professionally.
• Responsible and punctual.
• Willing to learn and improve continuously.
• Able to work under pressure, especially during LIVE sessions and promotional periods.

Job RequirementsEducation

• Minimum SPM or equivalent.
• Higher education is an advantage but not compulsory.
• Strong communication skills and confidence are more important than academic qualifications.

Experience

• Previous experience in TikTok LIVE, social media, sales, content creation, or retail is an advantage.
• Fresh candidates with strong confidence and good communication skills are welcome to apply.
• Experience using TikTok, Instagram, CapCut, Canva, or similar applications is an advantage.

Skills

• Good spoken communication skills.
• Basic video filming and editing skills.
• Familiarity with TikTok and social media platforms.
• Ability to create attractive and engaging content.
• Good sales and customer engagement skills.
• Basic knowledge of Canva, CapCut, or similar editing applications.
• Able to work according to a content and LIVE schedule.

Working Conditions

• Required to appear on camera regularly.
• Required to host TikTok LIVE sessions according to the company's schedule.
• May be required to work evenings, weekends, public holidays, and during promotional periods.
• May be required to film content inside and outside the shop when necessary.
• Flexible working hours may be required depending on LIVE and promotional schedules.
• Basic salary based on experience and suitability.
• EPF (KWSP) contribution according to statutory requirements.
• SOCSO (PERKESO) contribution according to statutory requirements.
• EIS contribution according to applicable regulations.
• Annual leave and medical leave according to company policy and applicable regulations.
• Opportunities to develop skills in content creation, social media marketing, and online sales.

Performance Expectations / KPIs

• Number and consistency of content produced.
• TikTok LIVE frequency and duration.
• Number of enquiries and online sales generated.
• Growth in followers and social media engagement.
• Content views and reach.
• Customer response and interaction.
• Quality and creativity of content.
• Ability to promote products effectively.
• Achievement of online sales and promotional targets.

Language Requirements

• Tamil – MUST be able to speak fluently and confidently. This is a strict requirement.
• English – Optional / an added advantage.
• Bahasa Malaysia – Optional / an added advantage.
• Must be comfortable communicating with customers in Tamil during TikTok LIVE sessions.
• Must be able to explain products, prices, promotions, and answer customer questions clearly in Tamil.