On-Camera Content Creator & Brand Storyteller

She Dazzle Empire; Kuala Lumpur; On-site; MYR 56,000 - 100,000; Full time

Job summary

She Dazzle Empire in Kuala Lumpur seeks dynamic creators to appear in TikTok/Instagram content, present products confidently, and participate in teasers, launches and campaigns. You will also perform in skits, storytelling, and live formats, bringing relatable energy to the brand.

Ideal candidates translate briefs into performances, stay current with trends, and collaborate with creative teams to shape distinctive SDZ content and campaigns in a fast-paced environment.

Responsibilities

• Appear regularly in TikTok, Instagram Reels, Stories and other social content.
• Present products naturally and confidently on camera.
• Participate in campaign teasers, launches, styling content and promotional videos.
• Deliver scripted and unscripted content.
• Perform in short-form skits, lifestyle scenarios and campaign storytelling.
• Express different emotions and characters according to the campaign concept.
• Translate creative briefs into convincing on-camera performances.
• Work with the creative team to develop relatable storylines.
• Participate in music-based or singing content where relevant.
• Create entertaining adaptations of trending audio, songs and performance formats.
• Contribute performance ideas that can make SDZ content more distinctive.
• Develop a recognizable personality associated with She Dazzle.
• Represent the brand’s image, values and desired customer experience.
• Maintain professional appearance, communication and behaviour when representing SDZ.
• Build audience familiarity and connection through recurring appearances.
• Generate TikTok/Reels concepts, hooks, trends, POVs, skits and entertainment ideas.
• Stay updated on social-media trends and identify formats suitable for SDZ.
• Collaborate with Brand Experience, Creative, Marketing and Social Media teams.
• Participate in brainstorming and campaign development.
• Participate in campaign photoshoots and video shoots.
• Model She Dazzle products when required.
• Attend location shoots, events, activations and launches.
• Follow scripts, moodboards, shot lists and creative direction.
• Participate in TikTok LIVE or other livestream formats when required.
• Host or co-host entertainment, styling or campaign segments.
• Communicate naturally with viewers and encourage audience participation.

Job description

She Dazzle Empire in Kuala Lumpur seeks dynamic creators to appear in TikTok/Instagram content, present products confidently, and participate in teasers, launches and campaigns. You will also perform in skits, storytelling, and live formats, bringing relatable energy to the brand.

Ideal candidates translate briefs into performances, stay current with trends, and collaborate with creative teams to shape distinctive SDZ content and campaigns in a fast-paced environment.