Merchandise and Marketing Manager

Joey Yap Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A new lifestyle merchandise company in Kuala Lumpur is seeking a creative and resourceful leader to develop an entire brand and product line from scratch. You will have full ownership over product creation, branding, and marketing strategies in a fast-paced, startup-style environment. Ideal candidates have a strong interest in merchandising and digital marketing, and experience in brand creation. This role offers massive creative freedom and the opportunity to shape the brand’s direction and identity.

Benefits

High ownership and growth potential

Creative freedom

Fun, fast-paced environment

Qualifications

• Strong interest or background in merchandising, product development, or brand creation.
• Experience in digital marketing, social media, and ads.
• Hands-on and comfortable wearing multiple hats in a startup.
• Good eye for design, trends, and customer behavior.

Responsibilities

• Develop new product concepts and manage production quality.
• Build and manage the brand’s online identity and marketing strategy.
• Plan branded events and coordinate logistics for on-ground activation.

Skills

Merchandising

Digital marketing

Product development

Brand creation

Design eye

Adaptability

Job description

We’re building a new lifestyle merchandise brand from the ground up, and we’re looking for someone entrepreneurial, creative, and resourceful to lead the charge. If you love creating products, building brands, and bringing ideas to life, this role gives you full ownership to shape something exciting from zero.

Key Responsibilities

Develop new product concepts, source suppliers/manufacturers, and manage sampling and production quality.

Execute basic product design or collaborate with designers to ensure products match brand identity and customer demand.

Brand Building & Marketing

Build and manage the brand’s online identity, social media presence, and digital marketing strategy.

Create content, promotional assets, ad campaigns, and collaborations to grow engagement and brand visibility.

Set up and manage e-commerce stores and POS systems for retail or events.

Optimise online sales funnels, product listings, and customer experience while tracking performance for growth.

Events & On-Ground Activation

Plan and execute branded events, pop-ups, and booths, including logistics and on-site sales.

Coordinate vendors, partnerships, event teams, and represent the brand professionally on-ground.

Qualifications

Strong interest or background in merchandising, product development, or brand creation

Experience in digital marketing, social media, and ads

Hands‑on, resourceful, and comfortable wearing multiple hats

Good eye for design, trends, and customer behaviour

Thrives in startup‑style environments

Bonus: experience with apparel, lifestyle products, or merchandising

Why Join Us

You’ll build an entire brand and product line from scratch

Massive creative freedom

High ownership and growth potential

Fun, fast‑paced environment with real impact

Opportunity to shape the direction, look, and feel of the brand