Media & Research Analyst

TEAM LEWIS; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A global marketing agency is looking for a proactive Data & Media Analyst in Kuala Lumpur. The ideal candidate will support analytics for the APAC region, leveraging strong analytical skills and data storytelling abilities. Responsibilities include conducting research, analyzing data to draw insights, and preparing comprehensive reports. The role values team collaboration and a growth mindset, alongside familiarity with media monitoring tools. The agency promotes equality and diversity in the workplace.

Qualifications

• 2-3 years of professional experience in media monitoring, PR or research.
• Strong analytical skills with ability to synthesize data from multiple sources.
• Familiarity with media monitoring and research tools.

Responsibilities

• Conduct research using various sources, including media platforms.
• Collect and analyze data to identify trends relevant to client objectives.
• Assist in preparing reports and presentations for internal stakeholders.

Skills

Analytical skills

Communication skills

Attention to detail

Data storytelling

Problem-solving

Education

Experience in PR/Communications agency or media monitoring

Tools

Brandwatch

Cision

Meltwater

Power BI

Tableau

Job description

About TEAM LEWIS

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world.

You can read more about TEAM LEWIS Foundation at https://www.teamlewis.com/impact/.

Purpose of the role

We are seeking a proactive and driven Data & Media Analyst to join our expanding Analytics & Insights team, supporting the APAC region. The ideal candidate is a self-starter with strong analytical capabilities, proven experience in data storytelling, and expertise in building clear, effective dashboards. In this role, you will contribute to key client accounts and new business opportunities by delivering high-quality analysis and reporting, grounded in robust data extraction. Your work will empower our communications teams with actionable insights that inform and strengthen strategic decision‑making.

Using tools such as Cision, Brandwatch, Meltwater, Talkwalker and others, along with your scripting or coding capabilities (e.g., Python, Google Scripts), you will integrate and interpret diverse datasets to produce actionable insights that enable brands to build effective, efficient, and accountable communications and marketing strategies.

Key Responsibilities

Media & Research Analysis

• Conduct research using various sources, including online databases, academic journals, and industry reports and analysis on media and social media listening platforms. E.g. Brandwatch, Meltwater
• Collect, organise, clean and analyse data to identify trends, patterns, and insights relevant to client or company objectives.
• Assist in preparation of consumer research methodology e.g. qualitative interviews, quantitative surveys either internally or with external 3rd party research vendors.
• Assist in preparing reports, presentations, and other materials summarising research findings for internal and external stakeholders. This includes data visualisation to ensure they are easily readable to layman.
• Collaborate with team members to brainstorm ideas, develop research methodologies, ways of analysis and interpret results.
• Maintain accurate records of research activities and findings for future reference. Stay updated on industry trends, market developments, and best practices in research and analysis.
• Monitor and identify media coverage and social conversations on key topics of interest across all mainstream and social media platforms for clients on a 24/7 cycle.
• Ensure the delivery of excellent, consistent service and results to clients; bring rigorous evaluation and measurement to campaign planning and reporting.
• Takes responsibility for ensuring excellent client communication at all levels, defining KPIs, deadlines and service agreements.

New Business

• Collaborate with pitch team; understand the brief requirements, recommend data segments, put forth hypothesis and prep research (from tools or quant/qual surveys), run media and/or social listening insights that build the foundation of the strategy.

Client Management

• Provide counsel for all monitoring reporting and insights-based tasks relevant to key public relations accounts across the APAC region.
• Work with account servicing teams to ensure account profitability and optimise reporting and monitoring revenues for the business.
• Deliver an added‑value consultancy and works closely with clients to direct campaigns and introduce services and products across traditional and emerging communications channels.

General

• Run and support training sessions, with a view to maximising opportunities to expand team skills and grow revenues

About you

You are a highly curious individual with a foundation in research and/ or data analytics and have demonstrated your ability to distil broad volumes of data into critical insights. You are open‑minded and agnostic across data sets; in occasions with limited resources, you are able to find workarounds, prioritise what is available and provide caveats to ensure analysis integrity. You have a positive growth mindset and a team player, wanting to learn, collaborate, implement and contribute to any projects; small or big.

You have an eye for detail, is a whiz at organising large volume of data into easy to read charts and obsessed about understanding the “so what” & “why” behind data.

With experience working for a PR /Communications agency, media monitoring or research house, you enjoy counselling stakeholders and devising new ways to monitor, track and report campaign successes. You don’t hesitate to give suggestions where improvements can be made.

• 2-3 years of professional experience in PR/ Communications agency, media monitoring or research house.
• Strong analytical skills with the ability to interpret and synthesise data from multiple sources.

• Excellent attention to detail and organisational skills.
• Familiarity with research tools, databases e.g. Statista, media monitoring tools such as Brandwatch, Cision, Meltwater and visualisation platforms such as LookerStudio, PowerBI, Tableau etc.
• Strong written and verbal communication skills. Ability to work both independently and collaboratively in a fast‑paced environment.
• Ability to interact confidently with internal and external stakeholders.
• Robust understanding of integrated communications; experience integrating PR with digital marketing, content and broader marketing activities.
• Involvement in preparing and presenting pitches.
• Can problem solve, project manage, multi‑task; calm under pressure and able to meet tight deadlines.
• Integrity, humility, self‑drive/initiative, sense of responsibility and humour.

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.