Marketing Technology Specialist

2X; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading marketing technology firm in Kuala Lumpur is seeking a Marketing Technology Specialist to bridge marketing functions and technology. Duties include troubleshooting issues, supporting marketing automation, and maintaining CRM integrations. Ideal candidates will have a bachelor's degree and experience in operations support, strong analytical skills, and familiarity with digital marketing tools. This position offers an opportunity to enhance skills in a rapidly scaling environment.

Qualifications

• 2–5 years of relevant work experience in operations support.
• Strong communication skills to collaborate with cross-function team.
• Detailed-oriented and methodical in approach.
• Able to consistently meet deadlines.

Responsibilities

• Troubleshoot issues arising from data errors and system workflows.
• Support marketing operations initiatives in automation platforms.
• Maintain daily operations of Marketing Automation integration.

Skills

Marketing Automation platforms

CRM management

Data analytics

Communication skills

Attention to detail

Education

Bachelor's degree in Information Technology, Engineering or Data Analytics

Tools

Marketo

Salesforce

Pardot

Sitecore

Wordpress

Excel

CSS

HTML

JavaScript

SQL

Job description

Group Company: 2X Malaysia

Designation: Marketing Technology Specialist

Office Location: Kuala Lumpur Kuala Lumpur (Office)

Position Description: The Marketing Technology Specialist serves as a crucial link between marketing function of a business and technology. The role requires the ability translate that marketing vision to a technology implementation to deliver on marketing goals. This position plays a critical role in the configuration, usage and support of the marketing technology platforms used for campaign and data management.

Primary Responsibilities

• Troubleshoot issues as they arise from various business partners relating to data errors, system workflows, and platform inconsistencies
• Support essential marketing operations initiatives in Marketing Automation platforms and CRM such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Maintain the daily operations of Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation platforms
• Maintain analytics tracking in digital marketing platforms, implement best practices, add/edit analytics tracking pixels as needed.
• Leverage automation to improve processes and productivity and make recommendations to support an organization scaling at rapid pace.
• Serve as super user and product evangelist for digital marketing platforms

What do you need to succeed?

• Bachelor's degree in Information Technology, Engineering or Data Analytics and/or with 2 – 5 years of relevant work experience in operations support.
• Demonstrated interest in continued skills development, especially around digital marketing, data analytics, and technology tools.
• Strong communication skills to collaborate with cross-function team.
• Detailed-oriented, methodical and prefers a structured way of getting things done.
• Able to consistently meet deadlines and problem-solve with strong attention to detail.
• Strong analytical abilities to troubleshoot issues that arises from the smallest causes
• Strong interest in researching and learning new skills and digital systems.
• Proficiency in Windows, Microsoft Office Suite; comfort working in Excel.
• Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot, Sitecore, Wordpress, Outreach, etc.), CSS, HTML, Javascript, SQL is a strong advantage.