Marketing Team Lead - ShopeePay

Shopee; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading digital payment technology company in Kuala Lumpur is seeking a Marketing Team Lead to oversee marketing campaigns for ShopeePay. The ideal candidate will have over 3 years of experience in campaign management, strong analytical skills, and a collaborative work ethic. This role offers the chance to shape the growth of a fast-moving fintech team and impact millions of users in Malaysia's digital payment landscape.

Benefits

Dynamic work environment

Ownership of high-impact campaigns

Supportive team collaboration

Qualifications

• 3+ years of experience managing complete marketing campaigns from strategy to execution.
• 5+ years of experience managing projects and coordinating with cross-functional stakeholders.
• Good understanding of digital marketing channels and performance metrics.
• Ability to analyze campaign data and derive actionable insights.
• Good command of English and Malay.

Responsibilities

• Take ownership of marketing strategy and business performance for assigned products.
• Plan, manage, and execute marketing campaigns for measurable results.
• Monitor campaign performance, extract insights, and optimize future campaigns.
• Lead and mentor junior team members.

Skills

Campaign Planning and Execution

Project and Stakeholder Management

Performance Marketing Knowledge

Analytical Skills

Communication Skills

Teamwork and Work Ethic

Education

Bachelor’s Degree in Business/Marketing

Tools

Campaign Management Tools

Job description

About The Team

ShopeePay Malaysia is growing rapidly and shaping the way Malaysians experience digital payments. We are a fast-moving, ambitious, and collaborative team that delivers impactful marketing campaigns across multiple product lines. We are looking for a Marketing Team Lead who excels in both strategic planning and hands-on execution. You will take full ownership of marketing campaigns from start to finish, lead a small team, and work closely with internal and external stakeholders to bring ideas to life and drive business impact.

Job Description

• Take full ownership of the business performance and marketing strategy for the ShopeePay products assigned to you.
• Develop a deep understanding of the products, customers, and market landscape, staying informed about trends and competitor movements to identify new growth opportunities.
• Plan, manage, and execute end-to-end marketing campaigns, ensuring each initiative is delivered timely and achieves measurable results.
• Collaborate with Product, Business Development, Regional, and Creative teams, as well as external partners to design and deliver impactful marketing initiatives.
• Monitor and analyze campaign performance, extract insights, and translate findings into actionable improvements to optimize future campaigns.
• Lead, mentor, and guide junior team members, ensuring quality execution, accountability, and professional development.

Requirements

• Bachelor’s Degree in Business/Marketing or other relevant field of studies from a reputable university
• Campaign Planning and Execution: Proven experience managing complete marketing campaigns from strategy to execution and post-campaign review, with at least 3 years of practical experience.
• Relevant Industry Experience: Background in digital, financial technology (fintech), financial services, or insurance marketing targeted at the mass market. Candidates from other industries must demonstrate strong transferable skills and adaptability.
• Project and Stakeholder Management: At least 5 years of experience managing projects and coordinating effectively with cross-functional stakeholders.
• Performance Marketing Knowledge: Good understanding of digital marketing channels and performance metrics such as click-through rate, conversion rate, cost per install, return on advertising spend, etc.
• Analytical Skills: Ability to analyze campaign data, derive insights, and translate findings into actionable recommendations.
• Communication Skills: Good command of English and Malay for campaign communication and campaign execution.
• Teamwork and Work Ethic: A collaborative, reliable, and proactive team player who thrives in a fast-paced and dynamic environment.

Preferred Criteria

• Campaign Management Tools: Experience using advertising platforms, in-application content management systems, customer relationship management tools, or internal marketing dashboards to manage and track campaigns.
• Leadership Experience: Prior experience supervising or mentoring junior team members and guiding their development.
• Regulatory Familiarity: Exposure to regulated or financial product communications, ensuring message accuracy and compliance with local standards.
• Language Proficiency: The ability to communicate in Mandarin will be considered an advantage.

Why Join Us?

• Join a fast-growing financial technology team that is creating meaningful impact in Malaysia’s digital payment landscape.
• You will take ownership of high-impact marketing campaigns that reach millions of users and play a key role in shaping ShopeePay’s growth journey.
• Collaborate with motivated and supportive teammates in a dynamic, hands-on environment where ideas are valued and results matter.
• If you are a driven marketer who thrives in a fast-paced environment, is passionate about the financial technology industry, and takes pride in delivering impactful results, we would love to hear from you.