Marketing Team Lead / Senior Executive

TALENTEC SDN. BHD.; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading technology company seeks an experienced Marketing Team Lead/Senior Executive to oversee marketing activities across Malaysia and Asia Pacific. This role involves developing digital marketing strategies, executing lead-generation programs, and enhancing the company's brand presence through various initiatives and campaigns. The ideal candidate will possess a degree in Marketing or a related field and over 5 years’ relevant experience, particularly in SaaS, HR technology, or B2B tech markets. Strong communication and project management skills are essential.

Qualifications

• 5+ years of marketing experience, preferably in SaaS, HR technology, cloud solutions, or B2B tech markets.
• Proven track record in digital marketing, regional campaign execution, and demand generation.
• Strong hands-on experience with digital marketing tools.

Responsibilities

• Develop and execute digital marketing strategies across various channels.
• Build and implement lead-generation programs targeting HR decision-makers.
• Strengthen the company’s brand identity across online channels.
• Create compelling product marketing materials and conduct market analysis.
• Monitor marketing KPIs and manage the marketing budget.

Skills

Digital marketing

Lead generation

Content creation

Communication skills

Project management

Education

Degree in Marketing, Business, Communications or related field

Tools

Google Analytics

Google Ads

LinkedIn Campaign Manager

CRM/automation platforms

Job description

We are seeking an experienced and results-driven Marketing Team Lead / Senior Executive to execute all marketing activities across Malaysia and key Asia Pacific markets. You are responsible for building the regional marketing foundation, strengthening brand presence, and driving measurable business growth.

This role requires a strategic, hands-on marketer who understands both local market dynamics and can uphold global brand standards. The successful candidate will drive brand awareness, client acquisition, and engagement through regional campaigns, partnerships, and localized initiatives.

Job Responsibilities

1. Digital Marketing Strategy

• Develop and execute digital marketing strategies across channels such as SEM, SEO, social media, email marketing, and content marketing tailored for Malaysia and region markets.
• Manage and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, etc.) to drive brand visibility and qualified lead generation.
• Optimize website performance, landing pages, and conversion funnels to maximize traffic and lead conversions.

2. Lead Generation & Demand Creation

• Build and implement lead-generation programs targeting HR decision-makers and enterprise clients across the region.
• Develop and manage marketing automation workflows to support lead nurturing and pipeline growth.
• Collaborate with sales teams to define lead qualification criteria and ensure strong marketing–sales alignment for conversion success.

3. Brand Positioning & Market Presence

• Strengthen the company’s brand identity across online channels and industry events.
• Develop strategic content (blogs, case studies, whitepapers, product messages) to highlight thought leadership across TalenTec’s solution portfolio which include HRMS, HCM, ERP, IT Infrastructure, Managed Services, Digital Transformation Services, etc.
• Manage social media presence and grow audience engagement.
• Plan, organize and execute event-driven campaigns, which include seminars, conferences, industry exhibitions, roadshows, and TalenTec-hosted workshops.
• Plan, organize and execute joint-exhibit events with business partners, which include co-branded booths, shared speaking sessions, and joint product showcases.

4. Product & Solution Marketing

• Understand the value proposition of the company’s HRMS, HCM, ERP, IT Infrastructure, Managed Services, Digital Transformation Services, etc.
• Create compelling product marketing materials to support pre-sales and sales activities.
• Conduct competitor and market analysis to refine product messaging and market positioning.

5. Performance Tracking & Reporting

• Monitor marketing KPIs including website traffic, CTR, conversion rate, CPL, and lead quality.
• Generate monthly reports with performance insights with actionable optimization recommendations.
• Manage the marketing budget and ensure efficient ROI across all marketing activities.

• Possess a Degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing experience, preferably in SaaS, HR technology, cloud solutions, or B2B tech markets.
• Proven track record in digital marketing, regional campaign execution, and demand generation.
• Strong hands-on experience with digital marketing tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, SEO/SEM tools, CRM/automation platforms, etc.).

Key Attributes

• Excellent communication skills with the ability to create compelling content and present complex solutions clearly.
• Ability to work independently as the pioneer marketing leader, with strong project management and cross-functional collaboration skills.
• Hands-on, resourceful, and adaptable, with the ability to manage both strategic planning and execution.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Marketing Team Leader?
• Which of the following online advertising methods do you have experience with?
• Do you have experience with Search Engine Optimisation (SEO)?
• How many years of digital marketing experience do you have?
• Do you have lead generation experience?