Marketing Specialist

Bjak; Petaling Jaya; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

A leading digital insurance platform in Malaysia seeks a Marketing Specialist to drive impactful marketing initiatives and execute campaigns across multiple channels. You will thrive in a fast-paced environment focused on measurable outcomes and creative marketing strategies. Requirements include 2-4 years of marketing experience, strong analytical skills, and a proactive approach. Hybrid working arrangements available.

Benefits

Competitive salary

Performance-based bonuses

Hybrid work flexibility

Qualifications

• 2–4 years of experience in marketing, digital marketing, or related fields.
• Strong understanding of digital channels: Meta Ads, Google Ads.
• Proactive, hands-on, and able to execute quickly.

Responsibilities

• Execute digital marketing campaigns across various channels.
• Support performance marketing efforts and assist in content creation.
• Conduct market research and performance reporting.

Skills

Digital marketing

Campaign execution

Analytical skills

Content creation

Project management

Tools

Google Analytics

Meta Ads Manager

TikTok Ads Manager

HubSpot

Job description

Marketing Specialist – BJAK

Drive Impact. Shape Growth. Make Every Campaign Count.

At BJAK, we’re on a mission to make insurance and financial services more accessible, affordable, and inclusive across the region. As a Marketing Specialist, you’ll be at the center of our growth engine — executing campaigns, optimizing performance, and helping millions of users discover and engage with BJAK.

This is a hands‑on role for someone who thrives on results, moves fast, and knows how to turn strategy into measurable impact. You’ll work across multiple channels, support high‑stakes campaigns, and contribute directly to BJAK’s expansion.

Why This Role Matters

• Drive marketing initiatives that directly influence acquisition, retention, and brand growth.

• Shape how millions of users discover, interact with, and trust BJAK.

• Execute campaigns across multiple countries and platforms.

• Bring structure, creativity, and momentum to a fast‑paced, high‑performance marketing team.

What You’ll Do

• Execute digital marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and other channels.

• Support performance marketing efforts: ad setup, optimization, monitoring, and reporting (CAC, CTR, conversions).

• Assist in content creation — articles, landing pages, creatives, and scripts.

• Strengthen and maintain BJAK’s brand voice across all platforms.

• Collaborate with internal teams and external agencies/freelancers.

• Conduct market research, competitor analysis, and performance reporting.

• Align marketing campaigns with business goals and product launches.

• Manage campaign calendars, track KPIs, and ensure timely delivery.

You’ll Thrive Here If You…

• Are proactive, hands‑on, and able to execute quickly.

• Can manage multiple priorities with structure and clarity under pressure.

• Use data to guide decisions and optimize performance.

• Focus on outcomes — delivering real, measurable impact.

• Adapt swiftly to changes and handle ambiguity with confidence.

• Take ownership and accountability for your work.

What You Bring

• 2–4 years of experience in marketing, digital marketing, or related fields.

• Strong understanding of digital channels: Meta Ads, Google Ads, TikTok Ads, SEO, CRM, etc.

• Hands‑on experience with campaign execution and/or content creation.

• Strong analytical skills and the ability to interpret data into actions.

• Solid project management and stakeholder communication capabilities.

• Based in Malaysia and open to hybrid work arrangements.

Nice to Have

• Experience in tech, fintech, e‑commerce, or high‑growth startups.

• Familiarity with tools like Google Analytics, Meta Ads Manager, TikTok Ads Manager, HubSpot, Hotjar.

• Basic experience in creative production or influencer/content collaborations.

• Experience supporting or mentoring junior team members.

What You’ll Get

• Competitive salary + performance‑based bonuses.

• High‑impact work with clear visibility and measurable contribution.

• Opportunities to build expertise in performance marketing, strategy, and regional campaigns.

• Hybrid work flexibility and meaningful ownership.

• A fast‑paced environment where execution matters more than hierarchy.

Our Team & Culture

We move fast, think clearly, and execute relentlessly. At BJAK, we value ownership, speed, and results over titles. Every campaign and project you touch creates real impact. If you love marketing that delivers tangible outcomes — and want to grow in a team where your contribution truly matters — you’ll feel right at home.

About BJAK

BJAK is the region’s largest digital insurance platform. Headquartered in Malaysia with operations in Thailand, Taiwan, and Japan, we help millions access smarter, more affordable financial protection through automation, AI, and intelligent systems.