Marketing Specialist

Agensi Pekerjaan Penta Consultancy Sdn. Bhd; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A consultancy firm in Malaysia is looking for a skilled digital marketing and event coordinator. The role entails developing marketing strategies and handling corporate events. The ideal candidate will have a Bachelor's degree in Marketing or related fields, along with 3 to 5 years of relevant experience. Familiarity with social media management, SEO, and project management is expected. Strong written and verbal communication skills are essential, along with a creative approach to marketing initiatives.

Qualifications

• 3 to 5 years of working experience in digital marketing and/or event management.
• Proven experience in planning and hosting corporate events.
• Hands-on experience in social media management and campaign execution.

Responsibilities

• Develop and implement digital marketing strategies.
• Manage event logistics and execution for various corporate gatherings.
• Plan integrated marketing campaigns leveraging digital and event channels.

Skills

Digital marketing strategy

Event coordination

Social media management

Content creation

SEO optimization

Project management

Communication skills

Problem solving

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Meta Business Suite

Email marketing platforms

Canva

Job description

Develop and implement digital marketing strategies to enhance brand visibility, drive website traffic, and generate leads.

Create engaging content for digital channels, including social media, email campaigns, blogs, and website updates.

Manage social media platforms, including content creation, scheduling, and performance analysis.

Conduct keyword research and optimize website content for search engines (SEO) to improve organic search rankings and visibility.

Monitor and analyze digital marketing metrics, such as website traffic, conversion rates, and engagement, and make data-driven recommendations for improvement.

2. Event Coordination

• Plan, coordinate, and execute a variety of events, including corporate meetings, conferences, workshops, product launches, and networking events.
• Manage all aspects of event logistics, including venue selection, vendor coordination, budget management, and onsite coordination.
• Develop event timelines, run‑of‑show scripts, and event materials (e.g., agendas, presentations, signage) to ensure smooth execution.
• Collaborate with internal teams, external vendors, sponsors, and partners to deliver high‑quality and memorable event experiences.
• Evaluate the success of events through post‑event surveys, feedback analysis, and key performance indicators (KPIs) to inform future event planning efforts.

3. Integrated Marketing Campaigns

• Plan and execute integrated marketing campaigns that leverage both digital channels and events to achieve marketing objectives and drive business results.
• Coordinate promotional activities across digital platforms and event channels to maximize reach, engagement, and conversion opportunities.
• Develop creative and innovative marketing initiatives that integrate digital marketing tactics with event strategies to create cohesive brand experiences.
• Work closely with senior management to develop and execute marketing and event strategies.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3 to 5 years of working experience in digital marketing and/or event management (B2B experience is an advantage).
• Proven experience planning, coordinating, and hosting corporate events such as workshops, conferences, or product launches.
• Hands‑on experience in social media management, content creation, and campaign execution.
• Practical knowledge of graphic design tools such as Canva or equivalent design platforms.
• Understanding of SEO, Google Analytics, Meta Business Suite, email marketing platforms and digital performance metrics.
• Ability to develop creative ideas and turn them into actionable marketing and event plans.
• Strong project management skills with the ability to manage multiple deadlines simultaneously.
• Excellent written and verbal communication skills in English; presentation skills are a plus.
• Strong attention to detail, ability to work independently, and a proactive, problem‑solving mindset.
• Comfortable working across teams, stakeholders, vendors and external partners.