Marketing Specialist

Career Horizons

Malaysia

On-site

MYR 44,640 - 89,280

Full time

14 days+

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Benefits offered by this job

Competitive salary and performance-based incentives

Health and wellness benefits

Opportunities for career growth and development

Collaborative and innovative work environment

Job summary

A leading company in the FMCG industry seeks a Marketing Specialist to enhance brand awareness and drive consumer engagement. You will develop and optimize marketing strategies in collaboration with cross-functional teams, focusing on innovation and customer satisfaction. This role offers competitive salary and opportunities for career growth in a dynamic work environment.

Qualifications

Proven experience in a marketing role, preferably in FMCG sector.
Strong understanding of digital marketing and social media strategies.
Ability to manage multiple projects in a fast-paced environment.

Responsibilities

Conduct market research to identify customer needs and trends.
Develop and implement integrated marketing campaigns.
Manage content creation and brand messaging consistency.

Skills

Digital marketing

Consumer behavior

Content creation

Data analysis

Problem-solving

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Google Analytics

Social media management tools

CRM systems

Job description

Company Overview

Our client is a prominent leader in the FMCG (Fast-Moving Consumer Goods) industry, recognized for delivering high-quality products that enhance everyday life. With a strong focus on innovation, sustainability, and customer satisfaction, they continue to set benchmarks in product development and distribution. Their extensive portfolio includes household essentials, personal care products, and food and beverages. By leveraging data-driven insights and cutting-edge marketing strategies, they maintain a competitive edge in the fast-paced FMCG market.

Position Overview:

The Marketing Specialist will be responsible for planning, executing, and optimizing marketing campaigns to boost brand awareness and drive consumer engagement. You will play a crucial role in developing strategies that resonate with target audiences and align with the company’s business goals. This role involves cross-functional collaboration with product development, sales, and creative teams to create impactful campaigns that maintain the company’s competitive edge.

Key Responsibilities:

Conduct market research to identify customer needs, market trends, and competitive insights.
Develop and implement integrated marketing campaigns across digital, social media, and traditional platforms.
Manage content creation, ensuring consistency in branding and messaging.
Monitor, analyze, and report on the performance of marketing campaigns, using data-driven insights to optimize future initiatives.
Collaborate with the sales and product development teams to ensure alignment between marketing strategies and business objectives.
Oversee brand management to ensure consistent positioning and messaging across all consumer touchpoints.
Identify and explore new marketing opportunities to expand brand reach and strengthen consumer loyalty.
Manage marketing budgets and ensure that campaigns are delivered on time and within budget.

Requirements:

Bachelor’s degree in Marketing, Business, Communications, or a related field.
Proven experience in a marketing role, preferably within the FMCG sector.
Strong understanding of digital marketing, social media strategies, and consumer behavior.
Excellent communication and content creation skills.
Proficient in data analysis and able to derive actionable insights from marketing metrics.
Ability to manage multiple projects in a fast-paced environment.
Creative thinker with strong problem-solving skills.
Experience with marketing tools and platforms such as Google Analytics, social media management tools, and CRM systems.

Benefits: