Marketing Senior Executive / Executive

Mandom (Malaysia) Sdn Bhd; Selangor; On-site; MYR 70,000 - 100,000; Full time

Job summary

A leading grooming brand company in Malaysia seeks a Brand & Marketing Senior Executive to spearhead brand strategy and marketing initiatives for GATSBY. You will lead integrated campaigns, drive consumer insights, manage marketing budgets, and collaborate across teams to enhance brand equity. The successful candidate will have 4–6 years of brand marketing experience in the FMCG industry, with a passion for connecting with young Malay male consumers. This role offers the opportunity to build impactful brand strategies and drive market growth.

Qualifications

• 4–6 years of experience in brand marketing, preferably in FMCG.
• Experience leading integrated marketing campaigns and managing agencies.
• Strong business acumen linking marketing investment to sales outcomes.

Responsibilities

• Co-develop brand strategy and marketing plans with the Brand Manager.
• Lead execution of 360° marketing campaigns across various channels.
• Drive consumer insights and market research to inform strategies.
• Identify new product opportunities through market studies.
• Manage brand A&P budget efficiently to balance growth with cost.
• Partner with cross-functional teams for alignment and execution.

Skills

Brand marketing

Integrated marketing campaigns

Analytical skills

Project management

Communication skills

Job description

Join the team behind one of Asia’s number 1 men’s grooming brands — GATSBY.As a Brand & Marketing Senior Executive, you will play a strategic and hands‑on role in driving GATSBY’s business and brand growth in Malaysia. You’ll co‑develop brand strategy, lead integrated marketing campaigns, and collaborate with both global and local teams to deliver impactful results that strengthen brand equity and profitability.

Job Description

Brand Strategy LeadershipCo‑develop brand positioning and yearly marketing plans with the Brand Manager to strengthen GATSBY’s leadership in men’s grooming and drive sustainable share growth.

Integrated Marketing CampaignsLead the development and execution of 360° marketing campaigns — from insight to execution — across digital, influencer, in‑store, and media touchpoints with creative and media agencies.

Consumer & Market InsightDrive deep understanding of young Malay male consumers and category trends through social listening, data analytics, and market research to uncover meaningful insights that fuel creative strategy.

Innovation & Business OpportunityWork closely with global and local product development team to identify and evaluate new product or marketing opportunities through consumer and market studies, ensuring relevance to local needs and growth potential.

A&P & Profitability ManagementManage brand A&P budget efficiently, balancing topline growth and cost efficiency while maintaining brand equity and consumer loyalty.

Cross‑Functional CollaborationPartner with global branding, product development, sales and trade marketing teams to ensure strong alignment and execution excellence.

Mentorship & LeadershipSupport and guide junior marketing team members, fostering collaboration, creativity, and continuous learning within the team.

*This role reports to the Brand & Marketing Manager and collaborates closely with another team member in jointly managing the GATSBY brand.

Requirement

4–6 years of experience in brand marketing within the FMCG industry (personal care or lifestyle brands preferred).

Proven experience leading integrated marketing campaigns and managing agencies.

Strong business acumen, able to connect marketing investment with sales and profit outcomes.

Deep interest or understanding of young Malay male consumers.

Strategic yet creative thinker with strong analytical, communication, and project management skills.

Self‑motivated, independent, and passionate about building brands that inspire confidence and individuality.