Marketing Senior Executive / Executive

Mandom (Malaysia) Sdn Bhd; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading marketing company in Malaysia is seeking a Brand & Marketing Senior Executive to drive the GATSBY brand's growth. The role includes co-developing brand strategy, leading integrated marketing campaigns, and collaborating with global and local teams. The ideal candidate has 4–6 years of FMCG brand marketing experience. Join us to inspire confidence and individuality through innovative marketing strategies.

Qualifications

• 4–6 years of experience in brand marketing within the FMCG industry.
• Proven experience leading integrated marketing campaigns and managing agencies.
• Strong business acumen connecting marketing investment with sales outcomes.
• Deep interest or understanding of young Malay male consumers.
• Strategic thinker with strong analytical and communication skills.
• Self-motivated, independent, and passionate about building brands.

Responsibilities

• Co-develop brand positioning and yearly marketing plans.
• Lead development and execution of 360° marketing campaigns.
• Drive understanding of young Malay male consumers and trends.
• Identify new product or marketing opportunities.
• Manage brand A&P budget efficiently.
• Partner with cross-functional teams to ensure alignment.

Skills

Brand marketing

Integrated marketing campaigns

Analytical skills

Communication skills

Project management

Job description

Join the team behind one of Asia’s number 1 men’s grooming brands — GATSBY. As a Brand & Marketing Senior Executive, you will play a strategic and hands‑on role in driving GATSBY’s business and brand growth in Malaysia. You’ll co‑develop brand strategy, lead integrated marketing campaigns, and collaborate with both global and local teams to deliver impactful results that strengthen brand equity and profitability.

Job Description

Brand Strategy Leadership – Co‑develop brand positioning and yearly marketing plans with the Brand Manager to strengthen GATSBY’s leadership in men’s grooming and drive sustainable share growth.

Integrated Marketing Campaigns – Lead the development and execution of 360° marketing campaigns — from insight to execution — across digital, influencer, in‑store, and media touchpoints with creative and media agencies.

Consumer & Market Insight – Drive deep understanding of young Malay male consumers and category trends through social listening, data analytics, and market research to uncover meaningful insights that fuel creative strategy.

Innovation & Business Opportunity – Work closely with global and local product development team to identify and evaluate new product or marketing opportunities through consumer and market studies, ensuring relevance to local needs and growth potential.

A&P & Profitability Management – Manage brand A&P budget efficiently, balancing topline growth and cost efficiency while maintaining brand equity and consumer loyalty.

Cross‑Functional Collaboration – Partner with global branding, product development, sales and trade marketing teams to ensure strong alignment and execution excellence.

Mentorship & Leadership – Support and guide junior marketing team members, fostering collaboration, creativity, and continuous learning within the team.

*This role reports to the Brand & Marketing Manager and collaborates closely with another team member in jointly managing the GATSBY brand.

Requirement

4–6 years of experience in brand marketing within the FMCG industry (personal care or lifestyle brands preferred).

Proven experience leading integrated marketing campaigns and managing agencies.

Strong business acumen, able to connect marketing investment with sales and profit outcomes.

Deep interest or understanding of young Malay male consumers.

Strategic yet creative thinker with strong analytical, communication, and project management skills.

Self‑motivated, independent, and passionate about building brands that inspire confidence and individuality.

Application Questions

• How many years' experience do you have as a marketing executive?
• Which of the following types of qualifications do you have?
• How many years' experience do you have in market research?
• Have you worked in a role where you were responsible for brand planning?
• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following languages are you fluent in?

Mandom (M) Sdn Bhd, an established marketing and distribution company with famous brand name GATSBY and other leading brands in toiletries products, seeks a hardworking, committed and result‑oriented person. Our company has dedicated employees working together towards a common goal of achieving excellence. We are a company focused on talent development to help build our expanding business.