Marketing: Senior Customer Data & GenAI Product Owner

AIA Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

AIA Malaysia is seeking a Customer Data Domain Owner with extensive experience in data product management and GenAI/LLM in marketing. This role involves defining marketing’s customer data domain, governance, and leading a multi-year GenAI vision. The ideal candidate has 10-12 years of experience, strong CRM/CMP/CDP knowledge, and a proven ability to lead cross-functional teams. Responsibilities include data quality management and collaboration with legal and data governance teams. Located in Kuala Lumpur, this position offers an opportunity to drive innovative marketing strategies.

Qualifications

• 10–12+ years across data product management/governance and/or MarTech product roles.
• 3+ years hands-on with GenAI/LLM or ML in marketing.
• Strong domain expertise across CRM/CMP/CDP, identity resolution, and analytics.

Responsibilities

• Define and own Marketing’s Customer Data Domain.
• Govern identity resolution and maintain data quality rules.
• Define multi-year GenAI vision for content ops.

Skills

Data product management

GenAI/LLM in marketing

Cross-functional leadership

SQL

Stakeholder influence

Education

Bachelor’s Degree in any discipline

Tools

Azure OpenAI

CRM

CDP

Job description

AIA Malaysia is seeking a Customer Data Domain Owner with extensive experience in data product management and GenAI/LLM in marketing. This role involves defining marketing’s customer data domain, governance, and leading a multi-year GenAI vision. The ideal candidate has 10-12 years of experience, strong CRM/CMP/CDP knowledge, and a proven ability to lead cross-functional teams. Responsibilities include data quality management and collaboration with legal and data governance teams. Located in Kuala Lumpur, this position offers an opportunity to drive innovative marketing strategies.