Marketing Manager, S&I, RoSEA.

Eppendorf; Selangor; On-site; MYR 80,000 - 100,000; Full time

Job summary

A global life sciences company in Malaysia is seeking a Marketing Manager to lead the product marketing strategy for their Separation and Instruments portfolio. This role encompasses market research, product lifecycle management, and integrated marketing campaigns. The ideal candidate will have a Bachelor's degree in Marketing and demonstrable experience in the field, particularly in managing social media and analyzing marketing metrics. A competitive salary and performance bonuses are offered.

Benefits

Learning and development opportunities

Attractive salary and employee benefits

Performance bonus

Qualifications

• Experience in marketing and campaign management.
• Proficient in analyzing marketing metrics for decisions.
• Competence in setting up workflows for lead qualification.

Responsibilities

• Conduct market research to inform product strategies.
• Lead product lifecycle from introduction to phase-out.
• Own new product launches and oversee execution.
• Develop comprehensive marketing plans with channel partners.
• Create engaging content for various marketing channels.

Skills

Marketing expertise

Social media management

Analytical skills

CRM proficiency

English communication

Education

Bachelor’s degree in Marketing or equivalent

Tools

Microsoft Office

CRM software

Job description

Overview

Your Challenges

This dynamic position requires a strategic thinker with a deep understanding of product-market fit, competitor intelligence, and the ability to lead the full product lifecycle from introduction to phase-out for the Separation and Instruments portfolio. This role will collaborate cross-functionally to develop and execute impactful marketing plans, leveraging global resources while adapting them to local market needs. This role is central to executing Eppendorf’s Go-To-Market strategy across the markets of Southeast Asia (Malaysia, Thailand, Indonesia, Philippines, Vietnam). Operating within a 100% distributorship model, the primary challenge is to counter market commoditization by empowering our channel partners to sell on value, not price.

Responsibilities

• Market Research and Product Lifecycle Management
• Conduct Thorough Market Research
  • Understand the needs of customers in various segments of the life science industry.
  • Analyze industry trends, applications, competitor landscapes, and customer preferences to define optimal product-market fit and addressable market size.
• Lead the Product Lifecycle
  • Oversee the complete product lifecycle from introduction to phase-out.
  • Craft compelling value propositions and set strategic pricing.
  • Gather competitor intelligence and drive product updates to maintain a competitive edge.
  • Adjust marketing strategy and plans to meet changing markets and competitive conditions.
• New Product Introduction and Launch Management
• Own and Lead New Product Launches
  • Ensure seamless execution of Eppendorf's NPI process.
  • Manage pre-launch preparation, oversee the launch process, and guide post-launch activities.
  • Ensure clear deliverables and alignment across teams.
• Execute Integrated Marketing Campaigns
• Own, execute, and monitor the performance of your marketing plan across online and offline channels.
• Develop and implement integrated marketing campaigns, continuously measuring and optimizing for maximum impact.
• Strategic Partnerships and Channel Marketing
• Develop Comprehensive Marketing Plans
  • Collaborate with internal teams (Sales, PLS) and channel partners to create annual channel marketing plans, initiatives including defined marketing funnel strategies.
  • Include detailed targeting strategies and position the portfolio to specific segments and accounts.
  • Demonstrable success working within a distributor-led, channel-focused, or indirect sales model is essential.
• Leverage and Adapt Global Marketing Materials
• Adapt and refine global marketing resources for local relevance and effectiveness.
• Collaborate with the Marketing Realization team to ensure consistent brand messaging.
• Content, Events, and Lead Management
• Develop and manage engaging content for various channels, including website, blog, social media, and email marketing.
• Implement strategies to generate qualified leads for the sales team, utilizing a variety of marketing techniques.
• Utilize CRM systems to track customer interactions, manage leads, and analyze marketing campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Advertising or equivalent Life science industry experience.
• Demonstrable experience in marketing, managing social media platforms, campaigns, collaboration and branding for an organization.
• Proficiency in analyzing relevant marketing metrics for data-driven decisions.
• Experience in setting up and optimizing marketing workflows to qualify leads and transition them to sales.
• Excellent English communication skills.
• High competency in using Microsoft Office software programs including CRM.

Benefits

• We truly appreciate our employees and their performance.
• We offer a wide range of learning and development opportunities to deepen technical knowledge and support continuous growth.
• By working with us, you will make a meaningful contribution to improving human living conditions.
• Attractive salary, employee benefits and performance bonus.