Marketing Manager/ Assistant Manager (Student Recruitment for Multiple Country)

City University Malaysia; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading private higher education institution in Petaling Jaya is seeking an experienced Marketing Manager/Assistant Manager for International Marketing. This full-time position involves developing strategies to attract international students and managing relationships with recruitment partners. Ideal candidates should have 3-5 years' experience in international marketing and excellent communication skills. The role offers a competitive salary and flexible working arrangements.

Benefits

Competitive salary and benefits package

Opportunities for professional development

Flexible working arrangements

Qualifications

• 3-5 years' experience in international marketing, preferably in higher education.
• Strong ability to engage with international audiences.
• Experience measuring and optimizing marketing campaigns.

Responsibilities

• Develop and implement marketing plans for international student recruitment.
• Manage marketing budget and monitor performance against targets.
• Organise and attend international education fairs.
• Create marketing content for various platforms.
• Analyse market trends and competitor activities.
• Report on recruitment activities and results.

Skills

International marketing experience

Communication skills

Project management

Digital marketing tools proficiency

Creativity

Fluency in English

Job description

Marketing Manager/ Assistant Manager (Student Recruitment for Multiple Country)

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We are seeking an experienced Assistant Manager/Manager/Senior Executive for International Marketing (China, Korea, India, Indonesia & India) to join our dynamic team at City University Malaysia based in Petaling Jaya, Selangor. This full‑time role will be responsible for developing and executing strategic marketing initiatives to promote our university to international students.

Key Responsibilities

• Develop and implement comprehensive marketing plans to attract international students to our university programs
• Manage the university's international marketing budget and monitor performance against targets
• Build and maintain relationships with international education agents and recruitment partners
• Organise and attend international education fairs and exhibitions to promote the university
• Create compelling marketing content including website updates, brochures, and social media posts
• Analyse market trends and competitor activity to identify new opportunities for international student recruitment
• Provide regular reporting on international student recruitment activities and results

What We’re Looking For

• Minimum 3-5 years' experience in international marketing, preferably within the higher education sector
• Excellent communication and interpersonal skills with the ability to engage effectively with international audiences
• Strong project management skills and the ability to work independently to deliver results
• Proficient in digital marketing tools and analytics to measure and optimise campaign performance
• Adaptable and creative with a passion for international education and student mobility
• Fluency in English is essential, additional language skills are highly desirable

What We Offer

• Competitive salary and benefits package
• Opportunities for professional development and career advancement
• Collaborative and supportive work environment
• Flexible working arrangements and work‑life balance initiatives

About City University Malaysia

City University Malaysia is a leading private higher education institution committed to providing quality education and transforming lives. With over 20 years of experience, we offer a wide range of undergraduate and postgraduate programs designed to meet the evolving needs of students and industry. Our vibrant campus in Petaling Jaya, Selangor provides students with a dynamic learning environment and access to state‑of‑the‑art facilities.

If you are passionate about international marketing and want to join our growing team, please apply now.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• Which of the following languages are you fluent in?
• How would you rate your English language skills?
• How many years of digital marketing experience do you have?