Marketing Manager/Assistant Manager (Student Recruitment for China & India)

City University Malaysia; Cyberjaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

A renowned educational institution in Cyberjaya seeks a Marketing Manager/Assistant Manager to drive international recruitment. The successful candidate will develop marketing strategies targeting students from China and India, manage a marketing budget, and build partnerships with international agents. A minimum of 3-5 years of marketing experience in higher education is required, along with strong communication skills. This full-time role offers a dynamic work environment.

Qualifications

• Minimum 3-5 years' experience in international marketing.
• Strong project management skills and the ability to work independently.
• Proficient in digital marketing tools and analytics.

Responsibilities

• Develop and implement marketing plans for international student recruitment.
• Manage the international marketing budget and monitor performance.
• Build relationships with education agents and recruitment partners.

Skills

International marketing experience

Excellent communication

Project management skills

Digital marketing proficiency

Fluency in English

Job description

Marketing Manager/Assistant Manager (Student Recruitment for China & India)

We are seeking an experienced Assistant Manager/Manager/Senior Executive for International Marketing (China, Korea, India, Indonesia & India) to join our dynamic team at City University Malaysia based in Cyberjaya Selangor. This full‑time role will be responsible for developing and executing strategic marketing initiatives to promote our university to international students.

Key Responsibilities

• Develop and implement comprehensive marketing plans to attract international students to our university programs
• Manage the university's international marketing budget and monitor performance against targets
• Build and maintain relationships with international education agents and recruitment partners
• Organise and attend international education fairs and exhibitions to promote the university
• Create compelling marketing content including website updates, brochures, and social media posts
• Analyse market trends and competitor activity to identify new opportunities for international student recruitment
• Provide regular reporting on international student recruitment activities and results

What We're Looking For

• Minimum 3-5 years' experience in international marketing, preferably within the higher education sector
• Excellent communication and interpersonal skills with the ability to engage effectively with international audiences
• Strong project management skills and the ability to work independently to deliver results
• Proficient in digital marketing tools and analytics to measure and optimise campaign performance
• Adaptable and creative with a passion for international education and student mobility
• Fluency in English is essential, additional language skills are highly desirable

City University Malaysia is the gateway to a bright future for individuals who wish to acquire knowledge and unleash their potential to excel in the field of Science and Technology. We are making significant contributions to the development of our knowledge capital towards a sustainable future of the nation and the region. We are committed to be one of the leading centers of excellence in higher education and to be internationally recognized.