Marketing Manager, ASEAN | Kuala Lumpur, MY

Allianz; Kuala Lumpur; On-site; MYR 60,000 - 85,000; Full time

Job summary

A leading trade insurance firm is seeking a Marketing Manager to oversee strategic projects in the ASEAN markets. You will be responsible for developing country-specific marketing strategies and managing sales reporting. The ideal candidate has 3-6 years of relevant experience, strong data management skills, and a proficiency in tools like Salesforce.com. This role also involves supporting growth initiatives and ensuring alignment across sales teams. Join us to help shape a better future for customers and the world around us.

Qualifications

• 3-6 years of experience in a similar position.
• Strong proficiency in managing and analyzing data.
• Ability to adapt to changing pressures and workloads.

Responsibilities

• Steer strategic projects across ASEAN markets.
• Manage sales reporting and align with regional requirements.
• Develop country-specific marketing strategies.
• Track content performance and optimize continuously.

Skills

Proficiency in Microsoft Excel

Strong interpersonal skills

Ability to manage large data sets

Excellent writing skills

Understanding of SEO and digital content metrics

Tools

Salesforce.com

Job description

Marketing Manager, ASEAN

Allianz Trade is a leader in the trade credit insurance market and embraces innovative technologies. We utilize Artificial Intelligence powered tools and encourage candidates with a basic understanding of commonly used platforms, as well as an awareness of best practices and the potential risks associated with AI in the workplace to apply.

This role is reporting to the Commercial Director, ASEAN

Key Responsibilities

• Steer strategic projects and manage business-wide initiatives for the ASEAN markets
• Lead, manage and execute all sales reporting & planning for both local management & regional / global requirements.
• Support ASEAN Commercial Director to develop and support growth initiatives across multiple channels and ensure alignment with sales teams. Provide research, data analysis and insights to support commercial planning, NPS and regional initiatives. Support marketing & communication activities, working closely with all Allianz entities to deliver the Allianz Trade proposition to the market
• Develop country-specific marketing strategy including communication to support ASEAN Commercial Director, in alignment with Regional office
• Create, manage and execute APAC and ASEAN content plans, including articles, product pages, brochures, case studies and thought leadership.
• Track content performance (organic traffic, engagement, lead impact) and optimise continuously.
• Ad hoc support to CEO ASEAN for strategic projects
• Act as the regional 'Super User' for Salesforce.com responding to local, regional and global needs. Provide on‑going training to users and resolving issues.

Job Requirements

• Minimum 3-6 years experience in similar position
• Strong proficiency in Microsoft Excel, Salesforce.com or similar CRM experience
• Experience in managing and analyzing large sets of data
• Excellent organizational and interpersonal skills
• Excellent writing and communication skills
• The ability to adapt to changing pressures and workloads
• Strong team player, able to convince without authority
• Ability to translate technical or insurance concepts into clear, engaging content
• Familiarity with digital content metrics such as SEO, engagement and conversion indicators
• Experience in market planning preferably in B2B and Insurance/financial services

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.

At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matter, and nurtures a culture grounded in integrity, fairness, inclusion and trust.

We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.

Join us. Let's care for tomorrow.