Marketing Manager - APAC

ThinkMarkets; Kuala Lumpur; On-site; MYR 75,000 - 120,000; Full time

Job summary

ThinkMarkets, a global financial technology company, seeks a proactive Marketing Manager to coordinate marketing activities across Asia. This role requires a blend of strong analytical skills and performance marketing expertise to fuel business growth and improve customer engagement through strategic marketing initiatives.

Qualifications

• 5+ years in direct brand marketing or agency experience.
• Experience managing a marketing campaign for a singular brand.
• Strong interest in media trends and best practices.

Responsibilities

• Define marketing strategy and key messages to meet business targets.
• Oversee localized marketing initiatives like webinars and trade events.
• Provide monthly reviews of marketing performance for the CMO.

Skills

Performance Marketing

Growth Hacking

Teamwork

Communication Skills

Analytical Skills

Education

Bachelors or Master’s degree in Marketing

Job description

Employment type Full-Time

Job Description

Req#: 5425430003 ThinkMarkets is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we make it available for our clients to trade the world 24-hours a day. Our mission is to bridge the gap between traders, investors, and platforms by allowing access to global markets and thousands of products thus providing our clients the ability to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms. We are seeking a well-rounded, full mix, data-driven, financial services Marketing Manager who will co-ordinate our marketing activities for our Asian business units across the APAC region.

Reporting into the Head of International Marketing, the Marketing Manager will work with the various Asian business unit heads and the central Marketing team to determine the appropriate marketing strategy, proposition, and plan activities to drive business growth.

This is a highly analytical and collaborative role requiring a strong understanding of performance marketing and growth hacking with an excellent teamworking, can-do attitude.

Responsibilities

• Working with the business unit head define the marketing strategy, proposition and key messages to deliver the business targets.
• Ensure the global brand tone of voice and visual identity is maintained across all communications, both global and locally initiated.
• Brief the central Performance Marketing team to develop online campaigns to generate lead demand cost efficiently to meet CPA targets.
• Evaluate the performance across the conversion funnel from lead to traded account, identifying conversion weaknesses, cost-inefficiencies and making recommendations for corrective action to improve conversion rates.
• Lead the customer retention programme for the region, including both funnel and customer development emails.
• Develop a strong local social media campaign to raise awareness and engagement for the brand across the key platforms.
• Review the brand reputation status across review sites, app store and forums and work with the central team to address material comments and reviews to mitigate brand damage.
• Oversee localized marketing initiatives – seminars, webinars and trade events
• Provide a monthly review of marketing performance and activity for review by the CMO

Requirements:

• Bachelors or Master’s degree in Marketing or related field
• 5+ years in direct brand marketing or agency experience
• Must have experience managing a marketing campaign for a singular brand
• Ideally will have experience with live event marketing
• Proven multi-channel experience with all major performance marketing channels including mobile programmatic, paid search, display, and social (Facebook ecosystem)
• Whilst experience working within financial services is mandatory, we will be open to reviewing candidates with no financial services experience if they have personal CFD trading experience.
• Solid experience working closely with sales teams with full responsibility for KPl’s along the marketing & sales funnel
• Be able to communicate and execute industry best practices and the latest digital trends
• Strong interest in media trends and keeping up to date on new developments
• Exceptional written and verbal communication skills

About the company

ThinkMarkets is an FCA and ASIC-regulated online broker for Forex, Shares, Indices, Precious metals, Commodities and Cryptocurrencies. Start spread betting and CFD trading with an award-winning provider you can trust today.

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