Marketing Manager

MyFundAction; Selangor; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading marketing firm in Malaysia is looking for a Marketing Manager to translate strategies into actionable plans. The role involves leading campaigns, managing budgets, and collaborating across teams to ensure successful execution of marketing initiatives. Candidates should have 5-7 years of experience in marketing management, strong skills in budget management, and the ability to drive results in a fast-paced environment.

Qualifications

• 5–7 years of relevant marketing experience with strong exposure to integrated and multi-channel campaigns.
• Minimum 2–3 years in a managerial, supervisory, or lead coordination role.
• Proven experience managing end-to-end campaigns from planning to execution and reporting.

Responsibilities

• Translate HOD/CMO marketing strategies into actionable plans and timelines.
• Lead execution of regional and organization-wide campaigns and product launches.
• Monitor campaign performance and recommend optimisation strategies.
• Manage campaign budgets and resource allocation within approved limits.

Skills

Strategy Execution

Campaign Coordination

Budget Management

Stakeholder Management

Analytical skills

Team Leadership

Education

Bachelor’s Degree in Marketing, Business, Communications, or a related field

Job description

Translate HOD/CMO marketing strategies into clear, actionable marketing plans and timelines.

Lead and coordinate execution of regional and organization-wide campaigns, product launches, and special initiatives.

Oversee and manage assigned marketing channels, including but not limited to:

• Paid Advertising
• Social Media & Content
• KOL / Influencer Marketing
• SEO & Performance Marketing
• Events & Offline Marketing

Coordinate cross-functional collaboration across Creative, Copy, Video, Brand, Performance, KOL, Online and Offline teams.

Ensure campaigns achieve defined conversion, engagement, growth, and performance targets.

Monitor campaign performance and recommend optimisation strategies based on data insights.

Manage campaign budgets, timelines, and resource allocation within management-approved limits.

Collaborate with internal departments to ensure integrated and aligned campaigns.

Support key organisational initiatives such as Ramadan campaigns, major launches, and influencer activations.

Key Responsibilities

• Strategy Execution & Campaign Coordination:
  • Translate HOD/CMO marketing strategies into clear, actionable marketing plans and timelines.
  • Lead and coordinate execution of regional and organization-wide campaigns, product launches, and special initiatives.
  • Oversee and manage assigned marketing channels, including but not limited to:
    • Paid Advertising
    • Social Media & Content
    • KOL / Influencer Marketing
    • SEO & Performance Marketing
    • Events & Offline Marketing
  • Coordinate cross-functional collaboration across Creative, Copy, Video, Brand, Performance, KOL, Online and Offline teams.
  • Ensure campaigns achieve defined conversion, engagement, growth, and performance targets.
  • Monitor campaign performance and recommend optimisation strategies based on data insights.
  • Manage campaign budgets, timelines, and resource allocation within management-approved limits.
  • Collaborate with internal departments to ensure integrated and aligned campaigns.
  • Support key organisational initiatives such as Ramadan campaigns, major launches, and influencer activations.
• Performance Monitoring, Reporting & Documentation:
  • Maintain campaign trackers, dashboards, and KPI monitoring tools.
  • Prepare weekly, monthly, and quarterly marketing performance reports for management review.
  • Track ad spend, engagement metrics, conversion results, and overall campaign effectiveness.
  • Ensure all tasks, campaigns, and deliverables across marketing teams are properly tracked and completed on time.
  • Follow up on action items and flag risks, delays, or misalignment early, escalating to the CMO when required.
  • Ensure compliance with internal SOPs, documentation standards, and reporting accuracy.
  • Support preparation of presentations, internal briefs, proposals, and management decks.
• Team Leadership & Management:
  • Coach, guide, and supervise marketing executives to ensure performance targets and deadlines are met.
  • Provide clear direction, prioritisation, and feedback to team members.
  • Foster accountability, collaboration, and continuous improvement within the marketing team.
  • Support performance tracking and development of team members in line with departmental goals.
• Research & Other Duties:
  • Conduct or support research on market trends, competitor activities, and partnership opportunities as required.
  • Perform other marketing-related duties assigned by management in support of organisational objectives.

Requirements & Qualifications

Education & Experience

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• 5–7 years of relevant marketing experience, with strong exposure to integrated and multi-channel campaigns.
• Minimum 2–3 years in a managerial, supervisory, or lead coordination role.
• Proven experience managing end-to-end campaigns from planning to execution and reporting.
• Experience in fast-paced, performance-driven environments (e.g. NGO, agency, FMCG, e-commerce, or growth organisations) is an advantage.

Skills & Competencies

• Strong ability to translate strategy into execution.
• Solid understanding of marketing performance metrics and KPIs.
• Proven experience in budget management, reporting, and optimisation.
• Strong coordination and stakeholder management skills.
• Excellent organisational, communication, and follow-up discipline.
• Able to manage multiple campaigns simultaneously under tight timelines.
• Results-driven, proactive, and accountable.