Marketing Manager

Lenovo; Selangor; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading technology company is seeking a dynamic Sales & Marketing Retail Manager in Malaysia to drive co-marketing initiatives and engage consumers with their products. This role requires strong retail marketing experience, a passion for technology, and exceptional collaboration skills. The ideal candidate will lead integrated marketing plans, manage budgets effectively, and work closely with key retail accounts and strategic partners to enhance brand visibility and sales.

Qualifications

• Proven experience in retail marketing, preferably in tech or consumer electronics.
• Strong understanding of co-marketing and digital marketing strategies.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute integrated marketing plans for new product launches.
• Define KPIs and manage marketing budgets for optimal campaign performance.
• Implement effective product display strategies to maximize retail sell-through.
• Collaborate with business units for aligned marketing efforts.
• Collaborate with marketing teams from strategic partners for joint activities.
• Coordinate production of customized marketing assets.
• Monitor competitive landscape and consumer buying trends.

Skills

Retail marketing experience

Co-marketing strategies

Digital marketing skills

Performance analysis

Stakeholder management

Job description

About the Role

We’re looking for a dynamic and strategic Sales & Marketing Retail Manager to lead co-marketing initiatives with key retail accounts and drive impactful consumer engagement for Lenovo products. This role is ideal for someone who thrives in a fast-paced retail environment, has a passion for technology, and excels in cross-functional collaboration.

Key Responsibilities

• Retail Co-Marketing Strategy - Partner with Lenovo Sales Account Executives to develop and execute integrated marketing plans for new product launches, in-store merchandising, and end-user demand generation (e.g., digital inserts, social media, email campaigns, retail circulars).
• Performance & Budget Management - Define KPIs and manage marketing budgets to ensure optimal campaign performance and ROI.
• Storefront Merchandising - Implement and oversee effective product display strategies and point-of-purchase (POP) materials to maximize retail sell-through.
• Cross-Functional Collaboration - Work closely with business units, product teams, and sales managers to align marketing efforts with product and sales strategies.
• Strategic Partnerships - Collaborate with marketing teams from strategic alliance partners including Microsoft, Google, Intel, and AMD to develop joint marketing activities.
• Creative Asset Development - Coordinate with internal teams and external agencies to produce customized marketing assets tailored to retail partner needs.
• Market & Consumer Insights - Monitor competitive landscape and consumer buying trends to inform agile marketing responses and strategic decisions.

Qualifications

• Proven experience in retail marketing, preferably in the tech or consumer electronics industry.
• Strong understanding of co-marketing, merchandising, and digital marketing strategies.
• Excellent communication and stakeholder management skills.
• Ability to analyze performance metrics and manage budgets effectively.
• Experience working with strategic partners and cross-functional teams.