Marketing Manager

BACTIGUARD ( SOUTH EAST ASIA) SDN. BHD.; Seberang Perai; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading medical device company in Penang is seeking a Marketing Manager for Wound Care. The role involves developing strategic marketing plans, driving business growth through innovative campaigns, and mentoring a marketing team. Ideal candidates will have at least 5 years of marketing experience in the healthcare sector and a Bachelor's degree in Marketing or Business Administration. Strong leadership and analytical skills are essential. Competitive salary and opportunities for professional growth offered.

Qualifications

• 5+ years of experience in marketing roles with a proven record in driving brand growth.
• Experience in marketing, business development, or sales within healthcare preferred.

Responsibilities

• Develop and execute the Strategic Marketing Plan for Bactiguard Wound Care.
• Build and maintain a promotional and marketing toolbox.
• Guide sales teams to implement marketing strategies.
• Collaborate with cross-functional teams for successful product launches.
• Lead and mentor the marketing team.

Skills

Leadership

Communication

Analytical skills

Cross-functional teamwork

Strategic thinking

Education

Bachelor’s degree in Marketing or Business Administration

Job description

Overview

The Marketing Manager (Wound Care) defines market opportunities and customer needs, crafts compelling brand and product messaging, supports sales with essential tools and qualified leads, and continuously refines strategies based on data and feedback.
This role is responsible for driving business growth by contributing directly to revenue and market share through strategic campaigns, pricing, product positioning, and sales enablement.

As the key stakeholder for Bactiguard’s Wound Care business, brand, and product portfolio, the Marketing Manager will serve as the head of the wound care marketing function, collaborating closely with all departments critical to the success of the business unit. The role requires strong cross-country collaboration skills, cultural awareness, and the ability to build and lead effective teams across geographic distances.

Direct Reports

• Product Management Specialist
• Marketing Communication Specialist
• Marketing Officer
• Medical Marketing position (pending approval) — will include KOL management, clinical studies, and related responsibilities upon confirmation.

Based in Penang, Malaysia

Key Responsibilities

Develop and execute the Strategic Marketing Plan for the full Bactiguard Wound Care portfolio, including new product development initiatives, in alignment with the company’s financial and growth objectives.

Ensure that strategic decisions and product offerings are commercially attractive and grounded in customer insights and market data.

Build and maintain a comprehensive promotional and marketing toolbox to effectively support global business activities.

Train and guide sales teams and distributors to correctly implement marketing strategies, campaigns, and key messages — ensuring global consistency and alignment.

Enhance global advocacy and visibility of Bactiguard Wound Care by positioning the brand on the international stage and driving awareness through targeted initiatives.

Collaborate closely with Regulatory, Medical, Supply Chain, Production, and Sales teams to ensure successful product launches and readiness for both new indications and new product introductions.

Lead and mentor the marketing team, setting clear priorities and ensuring focus on high-impact activities that contribute to overall business success.

Education & Qualifications

Bachelor’s degree (or higher) in Marketing, Business Administration, or related field.

Prior experience in marketing, business development, or sales within the pharmaceutical, medical technology, or healthcare industry is preferred.

Experience & Skills

Minimum 5 years of experience in marketing roles with a proven track record in driving brand and business growth.

Strong leadership, communication, and analytical skills.

Demonstrated ability to work effectively with cross-functional and cross-cultural teams (marketing, sales, R&D, and operations).

Strategic thinker with hands-on execution capabilities and data-driven decision-making approach.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What’s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing manager?
• Do you have experience in a sales role?
• How many years' experience do you have in market research?

Bactiguard (South East Asia) Sdn. Bhd. is a Swedish medical device company with a mission to save lives. To achieve this mission, we develop and supply infection prevention solutions which reduce the risk of healthcare associated infections and the use of antibiotics. In this way, we save significant costs for healthcare and the society at large.

Join us and be part of a company that innovates and provides patented technological solutions across the healthcare industry. We are a growing company, established in providing medical device solutions with a Mission to Save Lives, from hospitals, pharmacies, clinics, and patients.

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