Marketing Manager

The GH Patisserie Sdn. Bhd.; Kulai; On-site; MYR 45,000 - 60,000; Full time

Job summary

A growing pastry brand in Kulai, Malaysia, is seeking a Marketing Manager to lead marketing initiatives. This role encompasses digital marketing, social media strategy, and offline promotions. The ideal candidate should have a Bachelor's degree in Marketing and 5+ years of experience, preferably in the food and beverage sector. Strong SEO knowledge, excellent copywriting skills, and proficiency in photography are essential. Experience with platforms like WordPress and tools such as Adobe Photoshop and Premiere Pro is required.

Benefits

Creative freedom

Flexible working environment

Ownership of marketing direction

Qualifications

• 5+ years of experience in marketing, preferably in F&B, bakery.
• Strong knowledge of SEO, Google Analytics, and social media algorithms.
• Proficiency in photography and video editing.

Responsibilities

• Manage and maintain the company website for SEO and analytics.
• Implement Google and Meta Ads campaigns.
• Create engaging content for social media platforms.
• Coordinate promotional events and partnerships.

Skills

SEO knowledge

Google Analytics

Social media strategy

Photography

Excellent copywriting

Project management

Education

Bachelor’s degree in Marketing, Communications, Design, or related field

Tools

Lightroom

Photoshop

Adobe Premiere Pro

WordPress

Shopify

Canva

Job description

About the Role

We are looking for a creative and results-driven Marketing Manager to lead our brand’s marketing efforts. This role blends digital marketing, social media strategy, offline promotional activities, and in-house content creation. If you're passionate about pastries, branding, and storytelling through visuals and unique customer experiences, we want to hear from you!

Key Responsibilities

• Manage and maintain the company website (content updates, SEO optimization, analytics tracking)
• Implement and optimize Google SEO strategies to improve search rankings and visibility
• Plan and run Google Ads / Meta Ads campaigns as needed
• Track KPIs, generate monthly reports, and adjust strategies accordingly
• Work together with our Social Media Content Creator Executive to develop and execute content calendar across platforms (Instagram, Facebook, TikTok, XHS) and ensure efficient rollout across all outlets
• Create engaging, brand-aligned content including product features, behind-the-scenes, new product launches, seasonal festive launches and collaborations.
• Monitor engagement, respond to followers, and grow online community
• Run paid social campaigns and optimize for performance
• Coordinate internal teams to align campaign timelines and product readiness.
• Handle in-house product photography and short-form video creation (Reels, Stories, TikToks)
• Edit using tools like Adobe Photoshop, Lightroom, Premiere Pro, or Canva
• Ensure visual content matches brand tone, aesthetic, and seasonal themes
• Maintain consistent brand voice across all touchpoints (digital, packaging, printed materials)
• Write compelling copy for marketing campaigns, menus, social media, and email newsletters
• Plan and execute offline campaigns (e.g. pop-up booths, seasonal launches, collaborations, food fairs)
• Coordinate promotional events and partnerships with relevant food & lifestyle brands
• Build local community relationships and PR opportunities (e.g. media tastings, influencers)
• Manage marketing budget and procurement of marketing materials
• Conduct market research to identify trends and customer preferences
• Stay updated on competitors and industry innovations

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, Design, or related field (or equivalent experience)
• 5+ years of experience in marketing (preferably in F&B, bakery)
• Strong knowledge of SEO, Google Analytics, and social media algorithms
• Proficiency in photography (DSLR or phone), editing (Lightroom, Photoshop), and video editing (Premiere Pro, CapCut, etc.)
• Experience managing and updating websites (WordPress, Shopify, etc.)
• Excellent copywriting and communication skills
• Passion for food, pastries, and visual storytelling
• Highly organized with strong project management skills
• Able to work independently and in a team and take initiative

Bonus Skills (Nice to Have)

• Experience in influencer or community marketing
• Familiarity with CRM/email marketing tools (e.g. Mailchimp)
• Basic graphic design skills (Canva, Adobe Illustrator)
• Fluency in English, Simplified Chinese and/or Bahasa Melayu for local content and campaigns

Opportunity to work with a passionate and growing pastry brand

Creative freedom and ownership of marketing direction

Flexible and collaborative working environment