Marketing Manager

PIF FINTECH SDN BHD; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading fintech company in Kuala Lumpur is seeking a Marketing Manager to develop and execute marketing strategies. The ideal candidate has a Bachelor's degree and at least 7 years of experience, including 3 in a managerial role. Responsibilities include managing multichannel campaigns and ensuring effective communication across various channels, requiring strong project management and creativity. Travel within the region may be necessary.

Qualifications

• At least 7 years of experience, with at least 3 years in a Manager position.
• Willingness to travel across regions.
• Established contacts in media.

Responsibilities

• Develop creative briefs and guide creative direction for marketing communications.
• Execute multichannel campaigns across the prospect and customer lifecycle.
• Manage content updates and support sales.

Skills

Online marketing strategy

Social media strategy

Project management

Creativity

Decision-making

Communication skills

Metrics-driven marketing

Education

Bachelor’s degree in marketing, business, or related field

Tools

Marketing automation tools

CRM tools

Job description

Marketing Manager

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills & Qualifications

• Bachelor’s degree (or equivalent) in marketing, business, or related field
• At least 7 years of experience, with at least 3 years in Manager position
• Proficiency with online marketing and social media strategy
• Proven success in designing interactive applications and networking platforms
• Willingness to travel (Based in KL, occasionally travel to Australia)
• Established contacts in media
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools