Marketing Manager

Reeracoen Recruitment; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A recruitment agency in Kuala Lumpur is seeking a Marketing and E-commerce Manager with expertise in the health supplements industry. This role involves developing marketing strategies, managing e-commerce activities, and collaborating with sales teams. Candidates should have a bachelor's degree and 5-7 years of relevant experience. The position offers a competitive salary and additional benefits such as mobile reimbursements, insurance coverage, and annual leave. This is an opportunity to drive brand growth in a rapidly evolving market.

Benefits

Basic salary: RM7,000 - RM9,000

Mobile and travel reimbursements

Insurance coverage

Annual leave: Starting with 16 days

Qualifications

• Min. 5–7 years of progressive experience in marketing and e-commerce.
• Strong understanding of brand positioning and pharmacy marketing dynamics.
• Proven experience with e-commerce platforms and analytics tools.

Responsibilities

• Develop and execute marketing strategies for the brand in health supplements.
• Design trade marketing programs and in-store promotions.
• Oversee marketing materials and content across channels.

Skills

Brand building

Digital marketing

E-commerce management

Market research

Strategic thinking

Education

Bachelor’s degree in Marketing, Business Administration or related field

Tools

Google Ads

Facebook Ads

CRM systems

Job description

This role will combine both marketing and e-commerce, with stronger emphasis on brand building and positioning in the health supplements industry. For this reason, direct industry experience and connections will be crucial. We believe this adjustment will help us find the right candidate more effectively and address our current priorities.

Key Responsibilities

• To develop and execute marketing strategies that strengthen the brand’s positioning in the health supplements industry and support pharmacy sales growth.
• To design and implement trade marketing programs, in-store promotions, and point-of-sale materials tailored for pharmacy chains and individual pharmacies.
• To craft compelling brand narratives, campaigns, and messaging that resonate with health-conscious consumers.
• To oversee the development of marketing materials, product launches, and content across both online and offline channels.
• To conduct market research, competitor analysis, and consumer insight studies to guide marketing initiatives.
• To support the Sales team with marketing tools, presentations, and campaigns that drive pharmacy engagement.
• To plan and execute digital marketing initiatives (Google, Meta, TikTok, etc.) to increase awareness and generate demand.
• To manage e-commerce activities across owned platforms and third-party marketplaces, ensuring alignment with overall brand strategy.
• To implement CRM strategies, email marketing, and loyalty programs to enhance customer retention.
• To develop content strategies (social media, influencer partnerships, blogs, educational content) that position the brand as a trusted wellness authority.
• To build and engage an online community of health-conscious consumers through authentic and value-driven communication.
• To collaborate with influencers, nutritionists, and health experts for strategic brand partnerships.
• To track, measure, and report on marketing campaign performance, ensuring ROI and continuous improvement.
• To utilise data-driven insights to optimise marketing spend and refine strategies for better results.

Qualifications

• Requirement
  • Min. Bachelor’s degree in Marketing, Business Administration, or related field.
  • Min. 5–7 years of progressive experience in marketing and e-commerce, preferably within health or wellness industries.
  • Strong understanding of brand positioning, consumer behaviour, and pharmacy/retail marketing dynamics.
  • Proven hands‑on experience with e‑commerce platforms, analytics tools, and digital advertising channels.
• Additional Qualification
  • Creative and strategic thinker with excellent storytelling, content development, and communication skills.
  • Data‑driven mindset with ability to balance long‑term brand building and short‑term performance marketing goals.
  • Strong collaborative skills to work effectively with internal sales teams, external partners, and healthcare professionals.
  • Genuine passion for health, nutrition, and wellness, with the ability to translate industry trends into actionable marketing strategies.
• English Level -
• Other Language - Malay, Mandarin, English

Additional Information

• Benefit
  • Basic salary: RM7,000 - RM9,000
  • Mobile and travel reimbursements
  • Other allowances (They will share more details during the interview session)
  • Insurance coverage
  • AL: Starting with 16 days
  • SL: Starting with 14 days
  • EPF, SOCSO, EIS included as per employment law
  • AL: 16 days in the first year, 18 days from the second year onwards
  • SL: 14 days per year (first two years)
  • Hospitalisation Leave: 60 days per year
  • Medical Benefits: Outpatient coverage and group insurance
  • Bonus: Applicable for non‑sales roles
  • Reimbursements:
    • Mobile phone expenses
    • Mileage, tolls, parking (only applicable for business purpose)
• Working Hour
  • 8.30AM ~ 5.30PM
• Holiday -
• Job Function -

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