Marketing Manager

MVC Resources; Johor Bahru; On-site; MYR 100,000 - 150,000; Full time

Job summary

A property development company in Johor Bahru is seeking a Marketing Executive to oversee marketing strategies and campaigns for property launches. The candidate will ensure that marketing activities align with sales objectives and conduct market research to optimize performance. Ideal applicants should have a degree in Marketing or significant relevant experience, strong communication skills in both English and Bahasa Malaysia, and proficiency in digital marketing tools.

Qualifications

• Experience in marketing within the property development and real estate industry.
• Proficiency in digital marketing channels and metrics tracking.
• Strong communication skills in English and Bahasa Malaysia; Mandarin is a plus.

Responsibilities

• Ensure marketing team meets targets set by management.
• Oversee implementation of marketing strategies.
• Develop marketing strategies for property promotions.
• Organize on-ground marketing activities.
• Conduct market research to shape marketing strategies.

Skills

Marketing experience

Digital advertising knowledge

Event planning

Communication skills

Analytical mindset

Education

Diploma or Bachelor’s degree in Marketing or related field

Tools

MS Office (Word, Excel, PowerPoint)

Adobe Photoshop

Canva

Job description

Responsibilities

• Ensuring the marketing team meets monthly, quarterly, and annual targets set by management.
• Oversee the implementation of marketing strategies, ensuring all aspects contribute to increased sales revenue.
• Develop and execute marketing strategies to promote property developments, including both digital and offline campaigns.
• Organize and execute on-ground marketing activities such as roadshows, events, and showroom promotions.
• Conduct market research to understand buyer behavior, competitor activities, and property trends, using insights to shape effective marketing strategies.
• Support sales launches and assist with walk-in customers, as well as handling all forms of sales enquiries (email, phone, letter, etc.).
• Supervise and lead the department in executing product campaigns and provide feedback on products and campaigns.
• Work with teams to develop and maintain good customer relationships.
• Monitor and analyze campaign performance, optimizing strategies to maximize lead generation and sales conversion.
• Create and manage marketing materials, advertisements, and promotional content to support property launches.
• Prepare regular reports for senior management on marketing activities.

Requirements

• Diploma or Bachelor’s degree related to Marketing or any field (candidates without formal qualifications but with more than 5 years’ relevant experience and a proven track record are encouraged to apply).
• Proven and extensive experience in marketing within the property development & real estate industry; strong knowledge of real estate trends and buyer demographics.
• Ability to work closely with sales teams to drive marketing efforts that lead to property sales.
• Strong hands‑on experience with digital advertising platforms, social media, and other relevant platforms.
• Experience in event planning and offline marketing activities. Analytical mindset, with ability to track performance metrics and optimize marketing strategies.
• Proficiency in PC skills and MS Office (Word, Excel, PowerPoint); familiarity with technology tools (e.g., Adobe Photoshop, Canva).
• Fluent communication skills in English and Bahasa Malaysia (both written and spoken); ability to communicate in Mandarin is an advantage.
• Excellent verbal and written communication skills to effectively convey marketing messages and collaborate with cross‑functional teams.