Marketing Manager

Jobstreet Malaysia; Johor Bahru; On-site; MYR 60,000 - 80,000; Full time

Job summary

A fast-growing food company is seeking a Market Research Specialist to design and implement research plans for informed decision-making. The successful candidate will manage product sales, develop pricing strategies, and ensure alignment between sales and production goals. Candidates should have at least 8 years of experience in retail sales or marketing, along with a Bachelor's degree in Business Administration or Marketing. Fluency in Mandarin is essential, as you will communicate with Mandarin-speaking clients.

Qualifications

• At least 8 years in relevant fields like retail sales or marketing.
• Fluency in English and Mandarin is required.
• Exhibits integrity and is committed to continuous learning.

Responsibilities

• Design and execute market research plans to support decision-making.
• Prioritize and enhance product sales based on feedback.
• Develop and assess sales plans with strategic budget management.

Skills

Retail sales experience

International brand marketing

Public relations

Sales promotion

Interpersonal skills

Fluency in Mandarin

Education

Bachelor's degree in Business Administration or Marketing

Job description

Design and execute market research plans to support decision-making with reliable data.

Prioritize existing product sales, explore new markets, enhance product design, packaging, pricing, and expand sales channels.

Set priorities for new products based on research and customer feedback. Manage advertising budgets and provide sales team and distributor training.

Select the appropriate sales policies (selective, intensive, exclusive) considering costs, distribution, and market expansion potential.

Develop pricing policies that avoid price wars and include strategic discounts (rebates or price reductions).

Set clear advertising goals to drive consumer awareness, influence behavior, and boost sales.

Monitor team capacity and distribute tasks according to market needs.

Ensure sales plans align with production and inventory capacity, focusing on achievable profit goals.

Develop and assess sales plans, checking the feasibility of production, funding, and performance.

Track progress with key metrics (sales volume, new customer acquisition, retention, recovery, and payment collection).

Ensure sales methods align with company goals, control expenses, and provide product training to distributors.

4. Meeting Management

Organize weekly and monthly meetings to review performance, market conditions, and new product discussions.

Regularly assess stock levels, sales performance, and payment collection.

Continuously train the sales team on techniques and product knowledge.

Help distributors optimize sales efforts and drive new product sales.

Guide distributors in responding to market trends and competitors.

Improve product visibility and presentation.

Encourage service quality improvements over price competition.

Support effective inventory control and ensure brand campaigns are executed properly.

Required Qualifications

Bachelor's degree in Business Administration or Marketing.

At least 8 years in retail sales, international brand marketing, public relations, sales promotion, or retail operations.

Fluent in English and Mandarin to effectively communicate with Mandarin-speaking clients (additional languages are a plus).

Relevant on-the-job training or courses attended.

Motivated, energetic, focused, committed, and a fast learner.

Exhibits integrity, a commitment to continuous learning, strong interpersonal skills, and the ability to engage effectively with all levels of the organization.

Company Background: Confidential
We are a fast-growing company in the food industry, dedicated to producing high-quality food products. Our goal is to deliver delicious and nutritious food while maintaining the highest standards of quality. We are focused on innovation and customer satisfaction.

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