Marketing Lead, Grains & Food (Assistant Manager)

Buhler; Subang Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading technology company in Subang Jaya is seeking a Marketing Manager to develop and execute marketing strategies for the SEA region. You will be responsible for managing marketing budgets, collaborating closely with sales teams, and conducting market research to enhance marketing performance. The ideal candidate will have over 5 years of experience in marketing, particularly in B2B or B2C environments, and will possess strong analytical and project management skills. This position requires a Bachelor's degree in a related field and flexibility to travel as needed.

Qualifications

• 5+ years in a marketing role, focusing on B2B or B2C marketing.
• Strong understanding of the SEA market and cultural nuances.
• Proficiency in managing marketing budgets and resources.

Responsibilities

• Develop and execute comprehensive marketing plans for the SEA region.
• Collaborate with sales teams to drive leads and support revenue growth.
• Conduct market research to identify trends and customer behavior.

Skills

Strategic marketing planning

Project management

Problem-solving

Communication skills

Digital marketing

Education

Bachelor’s in Marketing, Communications, Management, or related field

Tools

Adobe Photoshop

Survey platform

EDM platform

Job description

• Strategic Marketing Planning: Develop and execute comprehensive marketing plans tailored to the SEA region. These plans should align with overall company goals and strategies and encompass a mix of online and offline marketing initiatives.
• Collaboration with Sales: Work closely with the sales teams to understand their objectives and needs. Ensure that marketing strategies support the sales funnel, drive leads, and ultimately contribute to revenue growth.
• Market Research and Analysis: In collaboration with the Market Intelligence team, conduct market research to identify market trends, competition, and customer behavior. Utilize this information to make data-driven decisions and refine marketing strategies.
• Budget Management: Develop and manage the marketing budget for the SEA region, ensuring optimal allocation of resources to maximize ROI.
• Campaign Management: Oversee the creation and execution of marketing campaigns, including content creation, digital marketing, events, and promotions, to effectively target regional audiences.
• Team Management: Manage and mentor one direct report, a Marketing Communications Specialist, providing guidance and support to ensure successful project execution and professional growth.
• Performance Measurement: Establish key performance indicators (KPIs) to measure the success of marketing initiatives. Regularly analyze and report on the results, adjusting as needed to optimize marketing efforts.
• Brand Management: Ensure the company's brand identity is consistently maintained across all marketing materials and campaigns.
• Vendor and Agency Management: Collaborate with external vendors and marketing agencies to execute marketing strategies effectively when necessary.

Qualifications

• Bachelor’s in Marketing, Communications, Management, or any related field
• Proven experience in strategic marketing planning, with a minimum of 5 years in a marketing execution role in B2B marketing or B2C marketing with event and digital marketing experience
• Good experience in business development
• Strong understanding of the SEA market, including cultural and market-specific nuances.
• Industry and business knowledge; Customer oriented
• Excellent project management and problem-solving skills and the ability to meet deadlines
• Proficiency in marketing tools such as Adobe Photoshop, survey platform, EDM platform & etc
• Well verse with social media platforms such as LinkedIn, Facebook & its analytic functions
• Good written and oral communication skills
• Self-directed and able to complete assignments under limited supervision
• Willingness to travel within the region as needed

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