Marketing Executive (Specialized in Advertising & Promotions)

Popular Book Co. (Malaysia) Sdn. Bhd.; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading book retailer in Malaysia is seeking a self-driven Marketing Executive specialized in Advertising & Promotions. This role involves managing marketing campaigns, product launches, and events. The ideal candidate should have a degree in Business Administration or Marketing, good communication skills, and the ability to multi-task in a fast-paced environment. Fresh graduates are encouraged to apply.

Qualifications

• Proficient in MS Office tools.
• 1 year of work experience, preferably in marketing.
• Fresh graduates are encouraged to apply.

Responsibilities

• Propose and manage marketing campaigns to boost brand awareness.
• Serve as a liaison with design teams and suppliers.
• Assist in preparing Quarterly Reviews and Annual Marketing Plans.

Skills

Communication skills

Interpersonal skills

Team player

Multi-tasking

Education

Diploma/Degree in Business Administration or Marketing

Tools

MS Office

Job description

Marketing Executive (Specialized in Advertising & Promotions)

We are seeking a self-driven and resourceful Marketing Executive to join our team. The ideal candidate will have a strong passion for interacting with outsiders and different departments, and will thrive in a young and energetic team environment.

Job Description:

The Marketing Executive will be responsible for proposing, managing, and executing marketing campaigns, promotional activities, and events to achieve maximum brand awareness and sales. This will include product launches and other marketing initiatives.

Key responsibilities will include:

• Establishing visual merchandising guidelines and ensuring their adherence by all outlets
• Serving as a liaison with design teams and suppliers/vendors to ensure timely delivery of sales and marketing components
• Working closely with appointed advertising agencies and suppliers on above and below-the-line advertising programmes
• Assisting in the preparation of Quarterly Reviews, Annual Marketing Plans, and Business Reviews
• Monitoring A&P expenditure vs budget
• Conducting market research and analyzing sales and marketing results

Requirements:

• Diploma/Degree in Business Administration, Marketing, or related disciplines
• Fresh graduates are encouraged to apply
• 1 year of work experience, preferably in marketing
• Proficient with MS Office
• Team player with good communication and interpersonal skills
• Able to multi-task and cope with a fast-paced working environment
• Positive learning attitude and self-motivated

We are an equal opportunities employer and welcome applications from all qualified candidates. Our company is committed to diversity and inclusion in the workplace.