Marketing Executive (Senior / Assistant Manager)

JINS HEALTH GROUP SDN. BHD.; Puchong; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading health and wellness group in Malaysia is seeking a Marketing and Business Development Executive with at least 4 years of experience in the FMCG or retail sectors. The role involves supporting marketing strategies, managing relationships with retail partners, and conducting market research. Ability to utilize AI tools and fluency in English, Mandarin, and Bahasa Melayu are essential. This is a full-time on-site position.

Qualifications

• Minimum 4 years of experience in business development or marketing, ideally in FMCG or retail.
• Proficient in shopping mall operations and retail marketing is an advantage.
• Proactive strategic thinker with a hands-on approach.

Responsibilities

• Support planning and execution of marketing strategies.
• Build relationships with retail partners.
• Coordinate with media and PR agencies for brand management.
• Conduct market research on trends and competitor activities.

Skills

Negotiation skills

Communication skills

Stakeholder management

Fluency in English

Fluency in Mandarin

Fluency in Bahasa Melayu

Tools

AI tools (e.g., ChatGPT, Notion AI)

Canva

Job description

Responsibilities

• Support the planning and execution of marketing and business development strategies in line with company goals.
• Build and maintain relationships with shopping malls and retail partners to secure retail store, prime location for fairs, pop-ups, and roadshows.
• Coordinate with external parties such as media, journalists, and PR agencies to release press materials to manage brand image. Liaise with vendor to manage advertising spaces and billboards to maintain consistent brand presence.
• Identify and explore new retail channels, promotional opportunities, and partnerships to enhance brand visibility.
• Work closely with internal teams to ensure smooth execution of marketing events, product launches, and branding initiatives.
• Manage marketing collaborations and co-branding activities with well-known F&B, lifestyle, or consumer brands.
• Conduct market research to monitor trends, consumer behavior, and competitor activities.
• Prepare marketing reports, partnership updates, and post-event evaluation report for continuous improvement.
• Able to utilize AI tools (e.g., ChatGPT, Notion AI, Midjourney, Canva) to support proposal writing, content creation, data insights, and process improvements.

Requirements

• Minimum 4 years of experience in business development, marketing ideally in FMCG or retail sectors.
• Good negotiation, communication, and stakeholder management skills.
• Familiar with shopping mall operations, retail marketing, and public relations is a strong advantage.
• Proactive, strategic thinker with a hands‑on approach.
• Fluent in English, Mandarin, and Bahasa Melayu. Proficiency in Mandarin to effectively communicate with Mandarin‑speaking clients.
• Willing to travel locally for meetings and site visits.

Company Background

Founded in 2008, JYY Group initially launched Jin Ye Ye, a brand centered around Chinese New Year gifts and hampers, symbolizing prosperity, unity, and cultural heritage. In 2018, the Group expanded with JYNNS, a health and wellness brand inspired by Malaysia's abundant natural resources, offering premium products like bird's nest and stingless bee honey. In 2022, JYY Group acquired Lo Hong Ka, a prestigious heritage brand renowned for bird's nest products, alongside its manufacturing arm, Green Apple, further bolstering production capabilities and ensuring stringent quality control across all product lines.