Marketing Executive (E-Commerce)

Daikin Malaysia Sales & Service Sdn Bhd; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in Malaysia is seeking a Digital Marketing Executive to develop and execute cross-channel marketing strategies to enhance customer value and retention. The ideal candidate has a degree in Commerce or related field and 1-3 years of experience in e-Commerce. Key responsibilities include managing SEM, Social Media Marketing, and Email Marketing campaigns, as well as analyzing website traffic using Google Analytics. A proactive and dynamic individual is preferred for this role.

Qualifications

• At least 1-3 years of working experience in e-Commerce.
• Knowledge of e-Commerce platforms is highly preferred.
• Possess own transport.

Responsibilities

• Develop cross-channel marketing plans to achieve business targets.
• Collect and interpret data metrics for strategic planning.
• Perform daily SEM, Social Media Marketing and Email Marketing activities.

Skills

e-Commerce knowledge

Digital Marketing

Data analysis

Excellent communication skills

Problem solving

Multi-tasking

Self-motivated

Education

Degree in Commerce/Marketing/Business Administration

Tools

Google Analytics

e-Commerce platforms (e.g., Shopee, Lazada)

Job description

Key Roles

• Develop cross-channel (e.g., Email marketing, Push notifications, SMS, on site banners and anything else that can impact the customer value / retention growth) plans to achieve business targets and drive ongoing plans.
• Collecting, segmenting, interpreting and use of data metrics and trends for automated campaigns and strategic planning to provide actionable insights and improvements to digital campaigns.
• Performing daily activities relating to Search Engine Marketing (SEM), Social Media Marketing and Email Marketing on a continuous basis.
• To experience and execute the right strategy on developing a proper digital keywords research & plan
• Update products, specification, and pricelist at the online platform.
• Develop the fundamental digital marketing campaign and analyse website traffic through Google Analytics, and generate basic yet insightful reports to gain more businesses online.

Qualification

• Candidate must possess at least a Degree in Commerce/Marketing/Business Administration or any discipline.
• At least 1-3 years of working experience in e-Commerce.
• Have knowledge and experience working with e-Commerce platforms, marketplaces such as Shopee and Lazada is highly preferred
• Proactive, team player, dynamic, mature with positive attitude and willing to learn.
• Able to multi-mask and work with dedication to meet deadlines and objectives.
• Excellent communication and follow up skill, good problem solving skills, multi-tasking, self-motivated with ability to work independently and result-oriented.
• Possess own transport.