Marketing Executive-Drive SEA B2B AI Marketing

AdTech Innovation; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading digital agency is seeking a Marketing Executive to drive B2B marketing for innovative AI products across Southeast Asia. You will lead marketing strategies, develop content, and execute campaigns in a dynamic environment. The ideal candidate has a Bachelor’s degree and over 3 years of experience in marketing, preferably in technology or SaaS. This role offers exposure to impactful digital marketing strategies and collaboration across countries within the agency.

Qualifications

• 3+ years in marketing or communication, preferably in technology, SaaS, or B2B.
• Excellent command of English; knowledge of Chinese is a plus.
• Self-motivated and detail-oriented with a creative mindset.

Responsibilities

• Lead digital and B2B marketing strategies focusing on SEA campaigns.
• Develop content strategies aligned with business objectives.
• Plan and execute marketing campaigns across various channels.

Skills

Digital marketing strategies

B2B marketing

Content strategy development

Cross-functional collaboration

Campaign planning

English proficiency

Teamwork

Education

Bachelor’s degree in Marketing, Communications, Journalism or relevant

Job description

Marketing Executive-Drive SEA B2B AI Marketing

Marketing Executive – Drive SEA B2B AI Marketing

Are you ready to lead digital marketing for cutting-edge AI products in Southeast Asia?

Join us and be at the forefront of launching Kooler AI and three more innovative AI solutions in 2026, shaping strategies that make a real impact across the region.

AsiaPac/AdTech Innovation, founded in 1996, is a leading digital agency with 25+ years of experience and offices across Asia. We empower brands to grow using data-driven strategies and innovative technology.

You’ll be responsible for:

• Lead digital and B2B marketing strategies, focusing on cross-country campaigns in SEA.
• Develop and implement content strategies that align with overall business objectives and brand positioning.
• Support the planning and creation of marketing materials, including social media content, blog articles, press releases, e-newsletters, case studies, and sales decks.
• Collaborate cross-functionally with design, R&D, copywriting, and business development teams to deliver impactful marketing assets.
• Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, events, and traditional advertising.
• Assist in the coordination and execution of seminars and regional marketing events to boost brand visibility and audience engagement.
• Liaise with external partners and internal stakeholders to identify and drive new business opportunities.
• Assist in ad hoc projects assigned.

We’re looking for someone with:

• Bachelor’s degree in Marketing, Communications, Journalism or relevant disciplines.
• 3+ years of experience in marketing or communication, experience in a technology, SaaS or B2B industries is highly preferred.
• Excellent command of English; Chinese is a plus.
• Self-motivated, creative, detailed-minded can-doer who possesses strong marketing sense.
• Strong team player who can also work well independently.
• Candidates with more experience will be considered as Senior Marketing Executive.

Why This Role Is Exciting

Lead marketing for innovative AI products in SEA.

Work in a dynamic agency environment with cross-country collaboration.

Gain exposure to B2B digital marketing strategy at a company with 25+ years of experience.