Marketing Executive cum Content Creator

Beauty Line Skincare &Cosmetic Sdn Bhd; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A natural skincare brand in Selangor is seeking a Marketing cum Content Creator to develop creative content and execute marketing strategies. In this role, you will support marketing campaigns, manage KOL collaborations, and create engaging social media content that aligns with the brand's joyful and playful spirit. Candidates should have a background in marketing, strong copywriting skills, and an interest in natural products. Join a supportive team and help grow a brand committed to authenticity and creativity.

Benefits

Supportive team environment

Growth opportunities in marketing and brand management

Work with natural, feel-good products

Creative and fun workplace culture

Qualifications

• Experience in marketing, social media, or digital content creation.
• Strong copywriting skills with a flair for creativity and fun.
• Basic knowledge of photo/video editing tools (Canva, CapCut, etc.).

Responsibilities

• Support the planning and execution of marketing campaigns.
• Create engaging content for social media platforms.
• Coordinate KOL collaborations and build relationships with influencers.

Skills

Marketing experience

Social media proficiency

Creative copywriting

Basic photo/video editing

KOL/influencer marketing

Job description

Beauty Line Skincare &Cosmetic Sdn Bhd – Selangor

We are a proud local brand dedicated to creating natural personal care products that are kind to the skin, the planet, and your whole family. We believe in spreading joy through simple, feel-good products that everyone can trust.

About the Role

We’re looking for a Marketing cum Content Creator who can balance creative storytelling with smart marketing execution. If you’re fun, imaginative, and experienced in social media — and you can turn natural product benefits into scroll-stopping content — this role is for you. You’ll help shape Joi’s marketing strategy while creating high-quality content that boosts brand awareness, engagement, and sales.

What You’ll Do

Marketing Responsibilities

• Support the planning and execution of marketing campaigns across social media and digital platforms
• Work with the team to maintain consistent brand messaging and tone
• Assist with new product launches, promotions, and seasonal campaigns
• Track marketing performance and provide insights to improve future campaigns
• Research market trends, competitors, and consumer behavior to fuel creative ideas
• Assist in events and on-ground activations—including set-up, running booths, and supporting brand experiences.

Manage KOL/Influencer Marketing

• Identify and engage suitable KOLs and content creators.
• Coordinate KOL collaborations, product seeding, campaign briefs, and timelines.
• Build strong relationships with influencers to create impactful, authentic content.

Content Creation Responsibilities

• Create fun, engaging, and visually appealing content for Instagram, TikTok, Facebook, and other platforms.
• Produce content that showcases our products in creative, relatable, and storytelling-driven ways.
• Write catchy, clear, and brand-aligned copy for social posts, ads, and product highlights.
• Stay updated on social media trends, sounds, and viral formats to keep our content fresh and relevant.
• Brainstorm concepts and bring them to life through visual, video, and written content.

What You Bring

• Experience in marketing, social media, or digital content creation.
• Strong copywriting skills with a flair for creativity and fun.
• A good eye for aesthetics, branding, and social media trends.
• Ability to work both creatively and strategically.
• Basic knowledge of photo/video editing tools (Canva, CapCut, etc.).
• A fun, positive personality that aligns with Joi’s playful and joyful energy.
• Interest in natural products, wellness, and lifestyle content.
• Experience in KOL/influencer marketing is a plus.

Why You’ll Love Working With Us!

• A supportive and fun team environment.
• Opportunities to grow in marketing, content creation, events, KOL management, and brand building.
• The chance to work with feel-good natural products you can be proud of.
• Be part of a growing brand that values authenticity, creativity, and fun.