Marketing Executive

Eco & Green Exhibition; Selangor; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading exhibition company in Malaysia is seeking an experienced Marketing Executive to manage strategic marketing initiatives. You will be responsible for planning and executing marketing campaigns, developing brand strategies, and overseeing content creation. The ideal candidate has 3-5 years of marketing experience and strong leadership skills. This dynamic role demands proficiency in digital marketing and the ability to work under tight timelines, with potential outstation travel during events.

Qualifications

• 3-5 years of marketing experience, preferably in event or consumer industry.
• Strong understanding of digital marketing and advertising.
• Ability to work under tight deadlines.

Responsibilities

• Participate in the planning and execution of marketing campaigns.
• Develop annual marketing strategies for each event brand.
• Manage partnerships, digital marketing, and social media direction.
• Analyze campaign performance and prepare management reports.

Skills

Leadership skills

Strategic thinking

Project management

Digital marketing

Brand management

Media planning

Education

Degree in Marketing, Mass Communication, Business or related fields

Job description

Job Description – Marketing Executive

We are looking for an experienced Marketing Executive to involve with strategic marketing initiatives for our signature exhibitions. You will manage end-to-end campaign planning, creative development, media strategy, and brand positioning to drive high visitor turnout and exhibitor engagement across all events.

Key Responsibilities

• Participate with the planning & execution of marketing campaigns
• Develop annual marketing strategies for each event brand
• Manage partnerships, digital marketing, influencer marketing & social media direction
• Oversee content creation, creative direction & maintain brand consistency
• Work closely with Sales, Operations, and Design teams to align campaign goals
• Analyse campaign performance, visitor data & ROI; prepare management reports
• Manage marketing budgets, media spend & vendor coordination
• Support on-ground event marketing and ensure smooth campaign activation

Requirements

• Degree in Marketing, Mass Communication, Business or related fields
• Minimum 3-5 years of marketing experience (event/consumer industry preferred)
• Strong leadership, strategic thinking & project management skills
• Good understanding of digital marketing, advertising, brand management & media planning
• Able to work in a fast-paced environment with tight timelines
• Willing to work outstation & event weekends
• Mandarin proficiency will be an added advantage (for certain partners & content requirements)