Marketing Executive

Global Coffee Resources; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading coffee company based in Malaysia, Selangor, is looking for a Marketing Executive to lead product merchandising and marketing efforts. The ideal candidate will manage market research, prepare proposals, and oversee various marketing events. Applicants should hold a Bachelor’s degree in Marketing or a related field and possess strong communication skills. Experience in B2B or retail is a plus. This role requires creativity and the ability to handle multiple projects effectively.

Qualifications

• Proven experience as a Marketing Executive or similar role.
• Excellent understanding of marketing principles and digital tools.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Oversee product merchandising activities including market research and performance monitoring.
• Conduct market studies to identify customer needs and competitive positioning.
• Plan and execute marketing and customer engagement events.

Skills

Market research

Digital marketing tools

Strong communication skills

Project management

Creative mindset

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

MS Office

CRM tools

Google Analytics

Job description

Responsibilities

• Oversee product merchandising activities, including market research, proposal preparation, target setting, execution, and ongoing performance monitoring.
• Conduct market studies to identify merchandising opportunities, customer needs, pricing benchmarks, and competitive positioning.
• Develop merchandising proposals aligned with brand strategy, sales objectives, and budget requirements.
• Plan and execute all marketing and customer engagement events, including customer workshops, product launch events, trade exhibitions, customer appreciation events or etc.
• Manage end-to-end event execution from concept development and coordination to on-site execution and post-event performance review.
• Coordinate and produce marketing materials including brochures, flyers, presentations, and email newsletters.
• Monitor and analyse campaign performance using key metrics and adjust strategies as needed.
• Collaborate with cross-functional teams including Sales, Production, Supply Chain, and Design.
• Maintain relationships with external vendors, media outlets, and advertising partners.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience as a Marketing Executive or similar role.
• Excellent understanding of marketing principles and digital tools.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Proficient in MS Office and marketing software (e.g., CRM tools, email platforms, analytics tools).
• Experience in B2B, retail, lifestyle related industries is an advantage.
• Exposure to workshops, exhibitions, product launches, or customer engagement events will be highly valued.
• Creative mindset with attention to detail.

Preferred Qualifications

• Candidates with relevant working experience in marketing, merchandising, or event management may be considered even if their academic background differs.
• Experience in SEO, Google Analytics, and social media advertising.
• Knowledge of design software (e.g., Canva, Adobe Creative Suite).
• Familiarity with content management systems (CMS) like WordPress.