Marketing Executive

PENAWAR KLINIK & DEWAN BERSALIN MUSLIMAH Sdn Bhd; Seberang Perai; On-site; MYR 100,000 - 150,000; Full time

Job summary

A maternity hospital seeks a Marketing Executive based in Penang. Candidates will be responsible for developing and implementing marketing strategies, managing social media platforms, and creating content across various channels. The ideal candidate should have a strong understanding of digital marketing, market research, and sales support materials. This role offers an opportunity to contribute significantly to the hospital's brand awareness and customer engagement efforts.

Qualifications

• Experience in developing and implementing marketing strategies.
• Proficient in managing social media platforms.
• Ability to create engaging content for various channels.

Responsibilities

• Plan and implement marketing strategies to increase brand awareness and sales.
• Create marketing content for various platforms.
• Manage and monitor social media accounts.

Skills

Marketing strategy development

Social media management

Content creation

Digital marketing

Market research

Job description

Looking for a Marketing Executive for our maternity Hospital based in Permatang Pauh, Pulau Pinang.

Marketing Planning & Strategy

• Plan and implement marketing strategies to increase brand awareness and sales.
• Develop annual and monthly marketing plans aligned with company objectives.
• Analyze market trends, competitors, and customer behavior to support strategic decisions.

Content Creation & Branding

• Create marketing content for social media, websites, brochures, posters, and promotional materials.
• Ensure consistent brand identity across all communication channels.

Social Media Management

• Manage, monitor, and update social media platforms (Facebook, Instagram, TikTok, etc.).
• Develop a social media content calendar and schedule posts regularly.
• Respond to comments and messages to increase customer engagement.

Digital Marketing

• Manage paid advertising campaigns such as Facebook Ads, Google Ads, and TikTok Ads.
• Monitor and analyze digital marketing performance reports.
• Optimize SEO and SEM to boost website visibility and traffic.

Event & Campaign

• Plan and execute marketing events, roadshows, and vendor collaborations.
• Coordinate with vendors, suppliers, influencers, and Key Opinion Leaders (KOL).
• Prepare post-campaign reports to evaluate effectiveness.

Market Research

• Conduct market research to identify new marketing opportunities.
• Prepare analyses and recommendations based on customer and market data.

Sales Support

• Provide sales support materials such as proposals, presentations, and product catalogs.
• Collaborate with the sales team in promotional and marketing activities.

Administrative & Reporting

• Prepare weekly and monthly marketing performance reports.
• Manage marketing budgets and ensure expenses follow approved allocations.
• Maintain proper marketing records and documentation.