Marketing Executive

MR CHURROS AFED SDN BHD; Puchong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic food company in Puchong is seeking a marketing manager to oversee social media advertising, engage with audiences on platforms like Instagram and TikTok, and conduct market research. The ideal candidate will manage the creation of marketing content, analyze engagement metrics, and coordinate promotional campaigns. Experience in social media management and data analysis is essential, along with a creative approach to influencer communications and campaign planning.

Qualifications

• Experience in managing paid advertising on social media platforms.
• Strong analytical skills for measuring marketing performance.
• Ability to create engaging content and handle customer engagement.

Responsibilities

• Manage paid advertising in social media platforms.
• Create and schedule content for social media platforms.
• Monitor and report on social media performance.
• Conduct market research to inform marketing decisions.

Skills

Social media management

Marketing strategy

Data analysis

Campaign execution

Influencer identification

Job description

MR CHURROS AFED SDN BHD – Puchong New Village

Manage paid advertising in social media platforms

Manage and monitor performance of each marketing content and strategy

Manage customer retention programme through mobile apps

Social Media Management

Create and schedule content for social media platforms – Instagram, TikTok, Facebook and Thread

Supervise and monitor followers’ engagement

Monitor and report on social media performance

Influencer Management

Identify influencers whose audience and values align with brand’s objectives

Oversee content creation, approvals and timely posting

Handle communication, scheduling and payment

Monitor result to prove ROI and refine future campaign

Campaign Support

Assist in planning and executing promotional campaigns

Coordinate with stakeholders to ensure campaign success – Limited Time Offer (LTO), Mr Churros Character Series, merchandise

Market Research

Conduct market research to stay ahead of trends and competition

Conduct data analysis to understand customer behavior and personalized campaign

Provide insights to inform marketing decisions

Reporting and Analysis

Track and report on marketing performance metrics

Provide insights through data-driven analysis and recommendations for improvement