Marketing Executive

Seri Pajam Development [SPD Group]; Nilai; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading property development company in Malaysia is seeking a creative content creator to manage social media platforms and produce engaging content. The ideal candidate should have a diploma or degree in a relevant field and proven experience in social media content creation. This role involves crafting narratives, producing videos, and engaging with the community to enhance brand visibility. Proficiency in creative tools and excellent communication skills in Mandarin, English, and Bahasa Malaysia are required.

Qualifications

• Proven experience in social media content creation, preferably in property, lifestyle, or branding industries.
• Excellent written and verbal communication in Mandarin, English, and Bahasa Malaysia.
• Passionate, proactive, and able to work independently or as part of a dynamic marketing team.

Responsibilities

• Plan, create, and publish engaging content across multiple social media platforms.
• Manage comments and community interactions to maintain strong relationships.
• Analyze post and campaign performance to improve content strategy.

Skills

Content Creation

Storytelling

Video Production

Community Engagement

Trend Monitoring

Education

Diploma or Degree in Marketing, Mass Communication, Multimedia

Tools

Canva

CapCut

Adobe Photoshop

Adobe Premiere Pro

Job description

Job Description

• Content Creation: Plan, create, and publish engaging content (photos, videos, and reels) across Facebook, Instagram, TikTok, XiaoHongShu, and LinkedIn to promote our residential, commercial and industrial projects.
• Creative Storytelling: Craft compelling narratives that highlight lifestyle, community, and brand values—turning everyday moments into captivating stories that connect with our audience.
• Video & Visual Production: Shoot, edit, and produce short-form videos (property walk-throughs, event highlights, testimonials, etc.) optimized for social media.
• Campaign Ideation: Work with the marketing team to brainstorm and execute creative campaigns that increase engagement, brand visibility, and lead generation.
• Community Engagement: Manage comments, messages, and community interactions on social platforms to maintain strong relationships with followers and prospects.
• Trend Monitoring: Stay up-to-date with the latest social media trends, platform features, and influencer collaborations to keep our brand presence dynamic and relevant.
• Performance Tracking: Analyze post and campaign performance; provide insights to improve content strategy and audience engagement.
• Event Coverage: Capture behind-the-scenes moments and live updates during property launches, expos, and corporate events.
• Assist in Event Coordination: Coordinate and implement marketing activities, including promotional events, property launches, and exhibitions.
• Liaise with advertising agencies, media suppliers, and other external parties/vendors for marketing/advertising-related services/matters and ensure quality and timely delivery.

Requirements

• Diploma or Degree in Marketing, Mass Communication, Multimedia, or related field.
• Proven experience in social media content creation, preferably in property, lifestyle, or branding industries.
• Proficiency in Canva, CapCut, Adobe Photoshop, Premiere Pro, or similar creative tools.
• Strong storytelling and visual sense with an eye for design and aesthetics.
• Excellent written and verbal communication in Mandarin, English and Bahasa Malaysia.
• Familiar with major social platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn).
• Passionate, proactive, and able to work independently or as part of a dynamic marketing team.