Marketing Executive

EB Frozen Food Sdn Bhd; Kulim; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading food company in Kulim is seeking a Marketing Executive to enhance brand awareness and drive business growth. Responsibilities include developing advertising strategies, managing digital marketing campaigns, and building relationships with media partners. Candidates should have a degree in Marketing or related fields and 1-2 years of experience in a marketing role. Proficiency in Thai or Vietnamese is a bonus.

Benefits

Attractive Performance Bonus

Performance appraisal twice a year

Dental/Body-checkup/Optical Benefits

Qualifications

• Possess at least a degree related to marketing or communication.
• At least 1-2 years in a Marketing role.
• Willingness to work at Kulim Hi-Tech.

Responsibilities

• Develop annual advertising and promotion strategies.
• Manage social media accounts and marketing campaigns.
• Build business relationships with media and strategic partners.
• Develop and implement business proposals.

Skills

Advertising strategies

Digital marketing

SEO techniques

Social media management

Business relationship management

Proficiency in Thai or Vietnamese

Education

Degree in Mass Communication, Marketing, Business Administration or related field

Job description

Our Company is currently expanding! We are looking for aspiring individuals to join our team as a Marketing Executive. You play an important role in supporting marketing related activities.

What you can look forward to:

• Attractive Performance Bonus
• Performance appraisal twice a year
• Dental/Body-checkup/Optical Benefits

Key Responsibilities:

Advertising & Promotion

• Develop annual advertising and promotion strategies to enhance brand awareness, product recognition, and business growth.
• Create strategic communication channels including inbound/outbound marketing, digital marketing, OOH, and any potential channels.
• Manage advertising space by securing complementary brands/products, aligning with the business model and corporate branding, while generating revenue.
• Establish measurable KPIs for A&P efforts, providing analytics and insights to evaluate marketing activities against company goals.
• Constantly keep abreast of the digital innovations, latest advertising, and promotion trends.
• Plan and control the marketing budget, ensuring cost efficiency and optimized ROI.
• Maintain accurate records of all marketing expenses.
• Build business relationships with media, PR, and strategic partners for joint promotions and sponsorships.
• Handle correspondence and administration for advertising licenses and permits.

Digital Marketing

• Manage social media accounts (Facebook, Instagram, TikTok, LinkedIn, YouTube) by creating and sharing content, engaging with followers, and running paid ads campaigns.
• Plan, execute, and optimize digital marketing campaigns across various channels, including social media, website, search engines, email, and affiliate platforms.
• Improve website visibility and rankings through SEO and SEM techniques.
• Collaborate with a website agency to update product listings with accurate information, images, and descriptions.
• Coordinate internal photo/videography sessions for digital content creation.
• Handling customer inquiries, complaints, and other raising issues.
• Build relationships with influencers and content creators, analyze influencer campaign performance, and provide insights.
• Constantly keep abreast of the social media and influencer marketing trends.
• Measure and report the performance of all campaigns, assessing them against ROI and KPIs.

Domestic & International Business Support

• Develop and implement marketing strategies and business proposals based on each specific business units.
• Create and coordinate POSM within scheduled timeline.
• Participate in B2B and B2C food exhibition.

Job Requirements:

• Possess at least Degree in Mass Communication, Marketing, Business Administration or related field.
• At least 1-2 years as a Marketing role.
• Proficiency in Thai or Vietnamese language is a bonus.
• Work closely with Marketing Team, Creative Team, Business Development Department, and any related department.
• Assist any ad-hoc assignments as and when required.
• Willing to work at Kulim Hi-Tech.