Marketing Executive

Airscream 313; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A prominent coffee brand in Kuala Lumpur is seeking a Marketing professional to elevate retail display strategies and social media engagement. In this role, you will harness your marketing skills to create captivating product displays, manage social media content, and collaborate with teams to enhance the shopping experience. The ideal candidate should possess proven retail experience and strong creative skills to drive sales and brand recognition. This opportunity is pivotal for those passionate about coffee and marketing.

Qualifications

• Proven retail experience with a keen eye for merchandise presentation.
• Expertise in retail and online marketing.
• Strong creative and communication skills.

Responsibilities

• Create captivating coffee product displays to drive sales.
• Collaborate with team members for effective product showcasing.
• Execute retail marketing campaigns for brand recognition.
• Manage social media accounts with engaging content.
• Monitor social media performance and user engagement.

Skills

Retail experience

Social media management

Marketing expertise

Creative skills

Analytical skills

Job description

Responsibilities

Leverage your Marketing experience to create captivating and appealing coffee product displays that entice customers and drive sales in our retail locations.

Collaborate with store stuffs and visual merchandisers to ensure our coffee products are shown effectively, creating a delightful in-store shopping experience.

Plan and execute result-oriented retail marketing campaigns that align with our brand identity, driving foot traffic and brand recognition.

Manage our social media accounts, crafting engaging content that resonates with our coffee-loving community and attracts new customers. Manage the creation and production of marketing content both online and off-line.

Monitor social media performance, track user engagement, and analyze data to make informed decisions that optimize our online presence.

Bring your coffee expertise to the table by sharing insights into coffee trends, preferences, and opportunities to improve our product offerings and marketing strategies.

Develop and implement online marketing initiatives, including email campaigns, online advertising, and influence partnerships.

Collaborate with cross-functional teams to ensure consistent branding and messaging across all channels, strengthening our brand identity.

Assist in organizing and participating in coffee events, and promotions to further engage with coffee enthusiasts.

Requirements

Proven retail experience, with a keen eye for merchandise presentation and display techniques.

Demonstrated expertise in retail and online marketing, with the ability to manage social media accounts effectively.

Strong creative and communication skills, capable of crafting compelling content that resonate with our target audience.

Proficiency in social media analytics and digital marketing tools to measure and improve campaign performance.

Detail-oriented and organized, capable of managing multiple projects.

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