Marketing Executive

Public Gold Marketing Sdn Bhd; Kajang Municipal Council; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing firm in Kajang Municipal Council is seeking a Marketing Specialist to develop and implement effective social media strategies. The ideal candidate will have strong communication skills, experience in digital marketing campaigns, and a Bachelor's degree in a relevant field. This role involves creating impactful campaigns, managing budgets, and collaborating closely with various teams to enhance brand awareness and drive sales.

Qualifications

• Experience in developing and executing marketing strategies.
• Skills in conducting market research.
• Proficiency in managing digital marketing campaigns.
• Ability to organize events and create promotional materials.
• Strong communication and relationship management skills.
• Analytical skills to measure and evaluate marketing performance.

Responsibilities

• Develop and implement social media marketing strategies.
• Create and manage paid social media campaigns.
• Analyze and report on the performance of social media campaigns.
• Collaborate with sales and operation teams.
• Organize internal events and roadshows.
• Manage marketing budgets effectively.

Skills

Social media marketing

Event organization

Market research

Analytical skills

Communication

Education

Bachelor's degree in Marketing, Business, or a related field

Job description

Job Description:

• Develop and implement social media marketing strategies across all platforms, including Facebook, Instagram, TikTok & XHS to enhance brand awareness, generate leads, acquire customers and drive sales.
• Create and manage paid social media campaigns to drive high‑quality traffic and generate sales leads.
• Write and edit social media copy and creative assets for ads and organic content.
• Analyze and report on the performance of social media campaigns, making data‑driven decisions to improve results.
• Collaborate closely with the sales and operation team to develop lead‑generation campaigns that align with the sales strategy.
• Organise internal events and roadshows, and participate in exhibitions.
• Establish strong relationships with key stakeholders to ensure effective collaboration and alignment on key marketing initiatives.
• Allocate and manage budgets effectively, optimizing for cost‑per‑click (CPC) and cost‑per‑impression (CPM).
• Implement meta tags, keywords, and hashtags to enhance ad discoverability and alignment with trends.
• Develop compelling ad creatives with clear call‑to‑action (CTA) to drive engagement and conversions.
• Monitor and analyze performance metrics, including impressions, click‑through rates (CTR), and conversion rates.
• Conduct A/B testing to refine ad strategies and improve campaign outcomes.
• Utilize retargeting techniques to re‑engage users and maximize conversions.
• Prepare sales reports or statistical analysis.
• Able to work on ad‑hoc tasks that are marketing related.

Qualifications:

• Experience in developing and executing marketing strategies.
• Skills in conducting market research.
• Proficiency in managing digital marketing campaigns.
• Ability to organize events and create promotional materials.
• Strong communication and relationship management skills.
• Analytical skills to measure and evaluate marketing performance.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience in the investment management industry is a plus.